Brand vision : (Registro nro. 298608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04356nam a22007217a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220623191258.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190417t20222022nyua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781637421741 |
| Qualifying information | electronic book |
| International Standard Book Number | 1637421745 |
| Qualifying information | electronic book |
| Canceled/invalid ISBN | 9781637421734 |
| Qualifying information | paperback |
| Canceled/invalid ISBN | 1637421737 |
| Qualifying information | paperback |
| 037 ## - | |
| Stock number | 9781637421741 |
| Source of stock number/acquisition | O'Reilly Media |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28 |
| Item number | E94 2022 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.4012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Everhart, Jim, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Brand vision : |
| Remainder of title | the clear line of sight aligning business strategy and marketing tactics / |
| Statement of responsibility, etc. | Jim Everhart. |
| Medium | electronic resource |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York, New York (222 East 46th Street, New York, NY 10017) : |
| Name of producer, publisher, distributor, manufacturer | Business Expert Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xix, 179 pages) : |
| Other physical details | color illustrations. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| Content type term | still image |
| Content type code | sti |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| Media type code | c |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| Carrier type code | cr |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 299414 |
| Title | Marketing collection |
| International Standard Serial Number | 2169-3986 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 171-173) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Strategy: insight that activates -- <br/>Chapter 1. Positioning: who are you? -- <br/>Chapter 2. Business objectives -- <br/>Part II. Audience: intelligence that resonates -- <br/>Chapter 3. The market --<br/>Chapter 4. The buying team -- <br/>Part III. Creative: concepts that captivate -- <br/>Chapter 5. The story --<br/>Chapter 6. The content -- <br/>Part IV. Campaigns: marketing that orchestrates -- <br/>Chapter 7. Media and integration -- <br/>Chapter 8. Developing campaigns -- <br/>Part V. Measurement: analytics that illuminate -- <br/>Chapter 9. Optimization --<br/>Chapter 10. Return on investment -- <br/>Closing thoughts -- <br/>Appendix A. The brand vision creative brief -- <br/>Appendix B. The brand vision ROI dashboard -- |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc. | Brand vision: the clear line of sight aligning marketing tactics and business strategy hopes to change that by offering simple, easily implemented tools connecting a company's marketing program to its business strategy. It's based on a critical premise: that, rather than merely a series of aesthetic decisions on typography and graphics, marketing can be a powerful force that helps a company communicate its strategy. Not just externally, but internally as well. The author has covered this territory for more than four decades, working as a strategist, creative director, and writer for one of the country's largest business-to-business advertising agencies. He has worked with large international companies to develop marketing campaigns and programs from social media, search, email, and websites to more traditional print advertising and direct marketing. He knows this territory well. |
| 588 0# - | |
| Source of description note | Print version record. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | OCLC control number change |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business planning. |
| Topical term or geographic name entry element | Marketing. |
| Topical term or geographic name entry element | Business planning. |
| Source of heading or term | fast |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | fast |
| 653 ## - | |
| Uncontrolled term | Brand vision. |
| Uncontrolled term | Strategic messaging. |
| Uncontrolled term | Messaging strategy. |
| Uncontrolled term | Brand messaging. |
| Uncontrolled term | Marketing messaging. |
| Uncontrolled term | Strategic branding. |
| Uncontrolled term | Brand strategy. |
| Uncontrolled term | Marketing strategy. |
| Uncontrolled term | Pyramid messaging. |
| Uncontrolled term | Brand marketing. |
| Uncontrolled term | Strategic marketing. |
| Uncontrolled term | Corporate strategy. |
| Uncontrolled term | Communications strategy. |
| Uncontrolled term | Integrated marketing. |
| Uncontrolled term | Marketing integration. |
| Uncontrolled term | Brand integration. |
| Uncontrolled term | Business strategy. |
| Uncontrolled term | Marketing ROI. |
| Uncontrolled term | Marketing results. |
| Uncontrolled term | Marketing return on investment. |
| 655 #4 - | |
| Genre/form data or focus term | Electronic books. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Marketing collection. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=3095928 |
| Link text | Acceso Remoto |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=3095928 |
| Link text | Acceso en el Campus PUCPR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro Electrónico CARIBET |
| Edition | First edition. |
| Classification part | HD30.28 |
| Call number prefix | Electrónico |
| Call number suffix | E94 2022 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Libros Electrónicos CARIBET | 16/06/2022 | EBSCO Publishing | 75.00 | Electrónico HD30.28 E94 2022 | caribet298608 | 23/06/2022 | 1 | 23/06/2022 | Libro Electrónico CARIBET |