Detalles MARC
| 000 -LEADER |
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| fixed length control field |
05439nam a22004817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220623165444.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200708s2020 enk fo ||| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781350031944 |
| Qualifying information |
(Electronic book (EPUB format)) |
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| International Standard Book Number |
1350031941 |
| Qualifying information |
(Electronic book (EPUB format)) |
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| International Standard Book Number |
9781474270380 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
1474270387 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781474270366 |
| Qualifying information |
(print) |
| 037 ## - |
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| Stock number |
9781350031944 |
| Source of stock number/acquisition |
codeMantra |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
pucpr |
| Language of cataloging |
eng |
| Transcribing agency |
pucpr |
| Modifying agency |
pucpr |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS |
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| Holding library |
CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
Z246 |
| Item number |
A43 2020 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
686.22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ambrose, Gavin, |
| Relator term |
author. |
| 245 14 - TITLE STATEMENT |
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| Title |
The Fundamentals of Typography / |
| Statement of responsibility, etc. |
Gavin Ambrose, Paul Harris, Sallyanne Theodosiou. |
| Medium |
electronic resource |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Visual Arts, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (200 pages). |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| 9 (RLIN) |
299413 |
| Title |
Fundamentals |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction / <br/>Type and Language /<br/>The alphabet /<br/>Early printing /<br/>1800s /<br/>The Arts and Crafts movement /<br/>The early 20th century /<br/>1950s / <br/>1960s / <br/>1970s /<br/>1980s /<br/>1990s /<br/>2000s /<br/>graphic design today /<br/>Case study /<br/>Typography task /<br/>A Few Basics<br/>Typefaces and fonts/<br/>Typeface anatomy/<br/>Relative and absolute measurements/<br/>X-height /<br/>Basic terminology /<br/>Majuscule and minuscule /<br/>Set width /<br/>The baseline grid /<br/>The golden section /<br/>The Fibonacci sequence / <br/>Dividing the page /<br/>Standard paper sizes /<br/>The page - how we read /<br/>Case study /<br/>Typography task / <br/>Letterforms /<br/>Type families /<br/>Typeweight variations /<br/>Frutiger's grid /<br/>Types of serif /<br/>Fractions /<br/>Superscript and subscript /<br/>Numerals / <br/>Diacritical marks /<br/>Punctuation /<br/>Drop and standing capitals /<br/>Dashes /<br/>Character spacing /<br/>Expert sets and special characters /<br/>Small capitals /<br/>Ligatures, diphthongs and sans serif logotypes /<br/>Italic and oblique / <br/>Type classification systems /<br/>Newspaper text faces /<br/>Case study / Hand-drawn type/<br/>Typography task / <br/>Words and Paragraphs /<br/>Calculating line lengths /<br/>Kerning /<br/>Automated kerning tables /<br/>Alignment /<br/>Word spacing, hyphenation and justification / <br/>Type detailing /<br/>Leading /<br/>Indents /<br/>Indexes /<br/>Case study /<br/>Typography task /<br/>Using Type /<br/>Hierarchy/<br/>Colour/<br/>Surprint, overprint, knockout and reverse /<br/>Printing and type realization /<br/>Type on screen /<br/>Grids and fonts /<br/>Generating type/<br/>Vectors and rasters /<br/>Legibility and readability /<br/>Texture /<br/>Type as image /<br/>Concrete poetry, typograms, trompe l'oeil and calligrams mes/<br/>Humour/<br/>Environmental typography /<br/>Vernacular /<br/>Appropriation /<br/>Ownership / <br/>Case study /<br/>Typography task / |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Publisher Synopsis<br/><br/>From producing simple projects like CD covers and DVD labels to more advanced skills such as menus and leaflets ... if you create products like these, this book can help take your work from good to excellent. * Photoshop Creative, May/June 2007 * Performs very well as an instant reference guide to the practice of typography. Concise yet detailed so light and manageable. * Jon Melton, Anglia Ruskin University, UK * Gives a great overview of the field, while providing inspiration. I'm pleased with the full-colour pages and the non-typical textbook format. * Christina Roy, Castleton State College, USA * A practical and affordable introduction to key concepts. * Will Hill, Anglia Ruskin University, UK * Great layout. Order of content progresses nicely from history to usage. * Ejenobo Oke, Manchester College, USA * A nice introduction to a complex topic of great depth. This is a book I can see using as a main text for the class. The focus on nice imagery helps draw students through the readings. * William Ward, Art Institute of Houston, USA * This is a very informative introduction to typography and has proved beneficial in my classroom. * Ty Wilkins, Academy of Art University, USA * Excellent introduction to the subject. Comprehensive coverage of history, theory and practice. Written and illustrated with clarity for the beginner or those wishing to top-up their fundamental knowledge. * Christopher Wakeling, Northumbria University, UK * A nice introduction to a complex topic of great depth. This is a book I can see using as a main text for the class. The focus on nice imagery helps draw students through the readings. * William Ward, Art Institute of Houston - North, USA * |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Added to collection customer.56279.3 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Typography & lettering. |
| Source of heading or term |
bicssc |
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| Topical term or geographic name entry element |
Graphic design. |
| Source of heading or term |
bicssc |
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| Topical term or geographic name entry element |
Design |
| General subdivision |
Graphic Arts |
| -- |
General. |
| Source of heading or term |
bisacsh |
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| Topical term or geographic name entry element |
Design |
| General subdivision |
Graphic Arts |
| -- |
Typography. |
| Source of heading or term |
bisacsh |
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| Topical term or geographic name entry element |
Graphic design (Typography) |
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| Topical term or geographic name entry element |
Printing. |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Harris, Paul, |
| Relator term |
author. |
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| Personal name |
Theodosiou, Sallyanne, |
| Relator term |
author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=2757750 |
| Link text |
Acceso Remoto |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?authtype=ip,uid&custid=ns234700&groupid=main&profile=ehost&direct=true&scope=site&db=nlebk&db=nlabk&AN=2757750 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro Electrónico CARIBET |
| Classification part |
Z246 |
| Call number prefix |
Electrónico |
| Call number suffix |
A43 2020 |