Green persuasion : (Registro nro. 298412)
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| fixed length control field | 03546cam a2200517 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22105791 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220517132407.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210619s2021 dcua g b f001 0 eng c |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021025893 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781944466466 |
| Qualifying information | (paperback) |
| Canceled/invalid ISBN | 9781944466459 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGPO/DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 042 ## - | |
| Authentication code | pcc |
| 043 ## - | |
| Geographic area code | n-us--- |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD216 |
| Item number | .S78 2021 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 333.10973 |
| Edition number | 23 |
| 086 0# - GOVERNMENT DOCUMENT CLASSIFICATION NUMBER | |
| Classification number | SI 1.60:L 23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| Classification number | 333.10973 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stine, Jeffrey K., |
| 245 10 - TITLE STATEMENT | |
| Title | Green persuasion : |
| Remainder of title | advertising, voluntarism, and America's public lands / |
| Statement of responsibility, etc. | Jeffrey K. Stine. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising, voluntarism, and America's public lands |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Washington, D.C. : |
| Name of producer, publisher, distributor, manufacturer | Smithsonian Scholarly Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 237 pages : |
| Other physical details | illustrations (chiefly color) ; |
| Dimensions | 26 cm. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 1# - SERIES STATEMENT | |
| Series statement | A Smithsonian contribution to knowledge |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 191- 227) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Offers a history of Take Pride in America, a program launched during the Reagan administration to encourage citizens to assume greater responsibility for the care of public lands through voluntary efforts. Working with the Interior Department, the Advertising Council promoted the new initiative with public service announcements featuring celebrity spokespersons Clint Eastwood, Charles Bronson, and Louis Gossett, Jr. The program continued as part of President George H. W. Bush's Thousand Points of Light initiative. Although the Clinton administration mothballed Take Pride, it reemerged during George W. Bush's presidency and continued as a modest effort through President Obama's two terms. The book begins by surveying the role of advertising in American society, paying particular attention to the development of the Ad Council and its public service campaigns on environmental causes, such as the Smokey Bear fire prevention campaign and the "Crying Indian" Keep America Beautiful campaign. It then examines the pervasive role of voluntarism over time and the changing nature of environmental politics, notably the diminishment of the bipartisan nature of environmental policy after 1980. These themes came together in the Take Pride in America initiative, which the Reagan administration had devised as a means to blunt the heated criticism of its environmental record. The book then traces the evolution of Take Pride; how it was organized and promoted, why motorized recreational enthusiasts were attracted to the program, and what the initiative says about how Americans argue over the care of the nation's landed inheritance"-- |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Take Pride in America |
| General subdivision | History. |
| Corporate name or jurisdiction name as entry element | Advertising Council |
| General subdivision | History. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public lands |
| Geographic subdivision | United States |
| General subdivision | Management |
| -- | History. |
| Topical term or geographic name entry element | Volunteer workers in conservation of natural resources |
| Geographic subdivision | United States |
| General subdivision | History. |
| Topical term or geographic name entry element | Recreation areas |
| General subdivision | Maintenance |
| Geographic subdivision | United States |
| General subdivision | History. |
| Topical term or geographic name entry element | Advertising, Public service |
| Geographic subdivision | United States |
| General subdivision | History. |
| Topical term or geographic name entry element | Green marketing |
| Geographic subdivision | United States |
| General subdivision | History. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Smithsonian Institution Scholarly Press, |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Smithsonian contribution to knowledge. |
| 906 ## - | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 16/05/2022 | Donación Smithsonian | 333.10973 S8593g | 80000002385923 | 17/05/2022 | 17/05/2022 | Libro |