Detalles MARC
| 000 -LEADER |
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05778cam a2200613Ia 4500 |
| 001 - CONTROL NUMBER |
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ocn960164840 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220307174801.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
161008s2016 sz ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9783319433769 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
3319433768 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9783319433752 |
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| Canceled/invalid ISBN |
331943375X |
| 024 7# - |
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| Standard number or code |
10.1007/978-3-319-43376-9 |
| Source of number or code |
doi |
| 035 ## - |
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| System control number |
1261494 |
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| System control number |
(OCoLC)960164840 |
| Canceled/invalid control number |
(OCoLC)959952228 |
| -- |
(OCoLC)960042153 |
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(OCoLC)960087416 |
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(OCoLC)961890460 |
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(OCoLC)962691263 |
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(OCoLC)967615049 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
EBLCP |
| Language of cataloging |
eng |
| Description conventions |
pn |
| Transcribing agency |
EBLCP |
| Modifying agency |
IDEBK |
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YDX |
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OCLCO |
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GW5XE |
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UPM |
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OCLCF |
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COO |
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OCLCQ |
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OCLCO |
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OCLCQ |
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IOG |
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IDB |
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N$T |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.Q575 2016 |
| 072 #7 - |
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| Subject category code |
PBT |
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bicssc |
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| Subject category code |
MAT029000 |
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bisacsh |
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| Subject category code |
BUS |
| Subject category code subdivision |
082000 |
| Source |
bisacsh |
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| Subject category code |
BUS |
| Subject category code subdivision |
041000 |
| Source |
bisacsh |
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| Subject category code |
BUS |
| Subject category code subdivision |
042000 |
| Source |
bisacsh |
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| Subject category code |
BUS |
| Subject category code subdivision |
085000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.80072/7 |
| Edition number |
23 |
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| Classification number |
519.5 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Quirk, Thomas Joseph. |
| 245 10 - TITLE STATEMENT |
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| Title |
Excel 2016 for marketing statistics |
| Medium |
[electronic resource] : |
| Remainder of title |
a guide to solving practical problems / |
| Statement of responsibility, etc. |
Thomas J. Quirk, Eric Rhiney. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Cham : |
| Name of publisher, distributor, etc. |
Springer, |
| Date of publication, distribution, etc. |
©2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (257 pages). |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - |
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| File type |
text file |
| Encoding format |
PDF |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
Excel for statistics |
| 500 ## - GENERAL NOTE |
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| General note |
3.3.2 Different Ways to Reject the Null Hypothesis. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1: Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- Chapter 2: Random Number Generator -- Chapter 3: Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- Chapter 4: One-Group t-Test for the Mean -- Chapter 5: Two-Group t-Test of the Difference of the Means for Independent Groups -- Chapter 6: Correlation and Simple Linear Regression -- Chapter 7: Multiple Correlation and Multiple Regression -- Chapter 8: One-Way Analysis of Variance (ANOVA) -- Appendices -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned. Includes 167 illustrations in color Suitable for undergraduates or graduate students Prof. Tom Quirk spent six years in educational research at The American Institutes for Research and Educational Testing Service. He is Professor of Marketing in the Walker School of Business & Technology at Webster University in St. Louis, Missouri (USA). He holds a B.S. in Mathematics from John Carroll University, both an M.A. in Education and a Ph. D. in Educational Psychology from Stanford University, and an MBA from The University of Missouri-St. Louis. Prof. Eric Rhiney is currently an Assistant Professor of Marketing in The Walker School of Business at Webster University in St. Louis, Missouri (US) where he teaches Research Design, Marketing Research and Marketing Strategies. He holds a B.S.B.A. with an Emphasis in Marketing from University of Central Missouri, an M.B.A. with an Emphasis in Marketing from Webster University, and a Ph. D. in Marketing and International Business from St. Louis University. He did marketing research professionally for over ten years engaging in research for companies such as Pizza Hut, Monsanto, Chrysler and Hardee . He is involved in a number of quantitative research studies focused on in-group out-group orientation on consumer attitudes, digital marketing behavior, and cross-cultural marketing and has presented is work at a number of conferences including The American Marketing Association, the International Business Association, and the Marketing Management Association and the University of Missouri-St. Louis (UMSL) Digital Marketing Conference. |
| 588 0# - |
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| Source of description note |
Print version record. |
| 630 00 - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Microsoft Excel (Computer file) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Statistical methods. |
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| Topical term or geographic name entry element |
Statistics |
| 9 (RLIN) |
173989 |
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| Topical term or geographic name entry element |
Electronic spreadsheets |
| 9 (RLIN) |
91221 |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Rhiney, Eric. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Excel for statistics. |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1261494 |
| Link text |
Acceso Remoto |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1261494 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |