Detalles MARC
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06334cam a2200637Ii 4500 |
| 001 - CONTROL NUMBER |
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ocn898214425 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220613151621.0 |
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m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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141217s2015 nyua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781453914328 |
| Qualifying information |
(electronic bk.) |
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| International Standard Book Number |
1453914323 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781433126888 |
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| Canceled/invalid ISBN |
1433126885 |
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| Canceled/invalid ISBN |
9781433126871 |
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| Canceled/invalid ISBN |
1433126877 |
| 035 ## - |
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| System control number |
(OCoLC)898214425 |
| Canceled/invalid control number |
(OCoLC)900346400 |
| -- |
(OCoLC)900886861 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
N$T |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
N$T |
| Modifying agency |
YDXCP |
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OCLCF |
| -- |
E7B |
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VRC |
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DOS |
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EBLCP |
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OCLCQ |
| -- |
DEBSZ |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
MAIN |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
JF1525.P8 |
| Item number |
I57 2015eb |
| 072 #7 - |
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| Subject category code |
POL |
| Subject category code subdivision |
040020 |
| Source |
bisacsh |
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| Subject category code |
POL |
| Subject category code subdivision |
011000 |
| Source |
bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
327.1/1 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
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| Title |
International public relations and public diplomacy : |
| Remainder of title |
communication and engagement / |
| Statement of responsibility, etc. |
Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey, editors. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Peter Lang Publishing, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2015] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (vii, 458 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Cover; Contents; 1. Introduction: The Integrated Public Diplomacy Perspective (Guy J. Golan & Sung-Un Yang); Introduction; Mediated Public Diplomacy; National Branding and Country Reputation; Relational Public Diplomacy; Conclusion; Note; Bibliography; Foundations; Foundations; Chapter 2. U.S. Public Diplomacy Since 9-11: The Challenges of Integration (Michael D. Schneider); Post-9/11 PD Realities; State's Public Communication Response; The Department of Defense Response: The Rise of "Strategic Communication"; State's Vision: The QDDR and the PD Strategic Framework at State. |
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| Formatted contents note |
The State PD Strategic Framework: A Road Map to InnovationPD Initiatives: Achievements and Challenges; The CSCC: The Challenge of Moving Youth Away from Extremism; Academic Exchanges: The Challenge of Planning and Prioritization; American Spaces: The Challenge of Accessibility; New Technologies: The Challenge of Finding an Effective Mix; The Advisory Role of Public Diplomacy: The Challenge of Integrating PD into Decision Making; Unfinished Business for Public Diplomacy; The Need to Update Broadcasting; The Need for Additional Support for the Field; Looking Ahead. |
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| Formatted contents note |
Green vs. Red Lines in the Whole of Government ApproachShort- Versus Long-Term Needs: The Urgent Versus the Important; Educational Exchange: A Benefit or a Necessity?; American Understanding of a Changing World: Region to Region; Messaging Versus Dialogue: Tactics Versus Strategy; Prospects for Integration: Closing the Concept-Practice Gap; Notes; Bibliography; Chapter 3. Public Diplomacy in NGOs (Olga Zatepilina-Monacell); NGOs in International Relations and Non-State Public Diplomacy; Conceptual and Operational Definitions of a U.S. NGO; Overview of the Case Studies. |
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| Formatted contents note |
Country-of-Origin Is Intrinsic to NGOs' Corporate IdentitiesQuality, Stakeholder Empowerment, and Issues Management; NGOs' Autonomy and Pluralism as U.S. Reputational Assets; Note; Bibliography; Chapter 4. The Evolving Links Between International Public Relations and Corporate Diplomacy (Sarabdeep K. Kochhar & Juan-Carlos Molleda); Dimensions of Public Diplomacy; The Shift of Power: From Country Power to Corporate Power; Who Really Matters? Addressing Stakeholders in Corporate Diplomacy; The Emerging Definitions of Global Success: Authenticity and Localization. |
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| Formatted contents note |
Handling a Crisis in a Transnational EnvironmentCSR and Partnerships for Global Development; Putting the Pieces Together: Propositions for Corporate Diplomacy; Bibliography; Chapter 5. Public Diplomacy and Public Relations: Will the Twain Ever Meet? (Nancy Snow); Bibliography; The Functions of International Public Relations and Public Diplomacy; Chapter 6. Application of Relationship Management to Public Diplomacy (Eyun-Jung Ki); Theoretical Background; Definitions of Public Diplomacy and Public Relations; Nexus of Public Relations and Public Diplomacy. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.--Publisher description. |
| 588 0# - |
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| Source of description note |
Print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Public relations and politics. |
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| Topical term or geographic name entry element |
Diplomacy. |
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| Topical term or geographic name entry element |
International relations. |
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| Topical term or geographic name entry element |
POLITICAL SCIENCE |
| General subdivision |
Government |
| -- |
International. |
| Source of heading or term |
bisacsh |
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| Topical term or geographic name entry element |
POLITICAL SCIENCE |
| General subdivision |
International Relations |
| -- |
General. |
| Source of heading or term |
bisacsh |
|
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| Topical term or geographic name entry element |
Diplomacy. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00894188 |
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| Topical term or geographic name entry element |
International relations. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00977053 |
|
|---|
| Topical term or geographic name entry element |
Public relations and politics. |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01082926 |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Golan, Guy J., |
| Relator term |
editor. |
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| Personal name |
Yang, Sung-un, |
| Relator term |
editor. |
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| Personal name |
Kinsey, Dennis F., |
| Relator term |
editor. |
| 776 08 - |
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| Relationship information |
Print version: |
| Title |
International public relations and public diplomacy |
| International Standard Book Number |
9781433126888 |
| Record control number |
(DLC) 2014031261 |
| -- |
(OCoLC)888986030 |
| 856 ## - |
|---|
| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=927431 |
| Link text |
Acceso Remoto |
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| Materials specified |
EBSCOhost |
| Uniform Resource Identifier |
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=927431 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |