Content rules : (Registro nro. 297422)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03951cam a22006618a 4500 |
| 001 - CONTROL NUMBER | |
| control field | ocn773371815 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220714182855.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120118s2012 nju o 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012002417 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118287002 (electronic bk.) |
| International Standard Book Number | 1118287002 (electronic bk.) |
| Canceled/invalid ISBN | 9781118283035 |
| Canceled/invalid ISBN | 1118283031 |
| Canceled/invalid ISBN | 9781118284056 |
| Canceled/invalid ISBN | 1118284054 |
| Canceled/invalid ISBN | 1118287002 |
| Canceled/invalid ISBN | 9781118025246 (pbk.) |
| Canceled/invalid ISBN | 9781118232606 |
| 035 ## - | |
| System control number | (OCoLC)773371815 |
| System control number | 452241 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | EBLCP |
| -- | N$T |
| 042 ## - | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | N$TA |
| 050 10 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .H3577 2012 |
| 072 #7 - | |
| Subject category code | BUS |
| Subject category code subdivision | 090010 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 040000 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 043010 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 043040 |
| Source | bisacsh |
| Subject category code | BUS |
| Subject category code subdivision | 043050 |
| Source | bisacsh |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/72 |
| Edition number | 23 |
| 084 ## - | |
| Classification number | BUS000000 |
| Number source | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Handley, Ann, |
| Dates associated with a name | 1963- |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Content rules : |
| Remainder of title | how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / |
| Statement of responsibility, etc. | Ann Handley, C. C. Chapman. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised and updated |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (288 pages) |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| 490 0# - SERIES STATEMENT | |
| Series statement | New rules social media series ; |
| Volume/sequential designation | 13 |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Big Fat Overview (Sometimes Called an Introduction) -- Part I: The Content Rules -- Part II: The How-To Section -- Part III: Content That Converts: Success Stories (With Ideas You Can Steal!) -- Part IV: This Isn’t Goodbye -- About the Illustrator -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a'voice,'including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic'voice'and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules. |
| 588 ## - | |
| Source of description note | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing. |
| Topical term or geographic name entry element | Social media. |
| Topical term or geographic name entry element | Web sites |
| General subdivision | Design. |
| Topical term or geographic name entry element | Web 2.0. |
| 9 (RLIN) | 187673 |
| 655 #4 - | |
| Genre/form data or focus term | Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chapman, C. C. |
| Relator term | author |
| 776 08 - | |
| Relationship information | Print version: |
| Main entry heading | Handley, Ann, 1963- |
| Title | Content rules |
| Edition | Rev. and updated |
| Place, publisher, and date of publication | Hoboken, N.J. : Wiley, 2012 |
| International Standard Book Number | 9781118025246 (pbk.) |
| Record control number | (DLC) 2012001608 |
| 856 ## - | |
| Uniform Resource Identifier | https://login.ezproxy.pucpr.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 |
| Link text | Acceso Remoto |
| Materials specified | EBSCOhost |
| Uniform Resource Identifier | https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=452241 |
| Link text | Acceso en el Campus PUCPR |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro electrónico |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Acceso en línea | 20/12/2021 | 658.8/72 | ocn773371815 | 20/12/2021 | 20/12/2021 | Libro electrónico | ||||||
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 01/02/2022 | HF5415.1265 .H3577 2012 | 50000003284485 | 01/02/2022 | 01/02/2022 | Libro electrónico | Ebook c. 1 |