Detalles MARC
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04020nam a22005173i 4500 |
| 001 - CONTROL NUMBER |
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EBC6637048 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220307153508.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
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211129s2021 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781000415247 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9780367649975 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC6637048 |
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| System control number |
(Au-PeEL)EBL6637048 |
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| System control number |
(OCoLC)1256236998 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
GT3405 |
| Item number |
.K56 2021 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
394.2068 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kolb, Bonita M. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Event Management for the Tourism and Hospitality Industries / |
| Statement of responsibility, etc. |
Bonita M Kolb. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Milton : |
| Name of producer, publisher, distributor, manufacturer |
Taylor & Francis Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2021. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (175 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
ALA COVID Relief Fund |
| 501 ## - WITH NOTE |
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| With note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1. Meeting changing event visitor expectations -- Chapter 2. Assessing the community for event potential -- Chapter 3. Determining event goals and objectives -- Chapter 4. Targeting the event visitor segment -- Chapter 5. Researching potential visitors -- Chapter 6. Developing the budget and setting the price -- Chapter 7. Creating the event experience -- Chapter 8. Managing the event -- Chapter 9. Branding and event promotion -- Chapter 10. Promoting with traditional media -- Chapter 11. Connecting with social media -- Chapter 12. Assessing event success -- Event plan outline -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
"Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester long assignment. Making use of international case studies in every chapter, this book provides real world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals"-- Provided by publisher. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
151599 |
| Topical term or geographic name entry element |
Planners |
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| 9 (RLIN) |
173141 |
| Topical term or geographic name entry element |
Special events |
| General subdivision |
Management |
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| 9 (RLIN) |
180837 |
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Management |
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| 9 (RLIN) |
180837 |
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Planning |
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| 9 (RLIN) |
112472 |
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Management |
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| 9 (RLIN) |
112472 |
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Planning |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Kolb, Bonita M. |
| Title |
Event Management for the Tourism and Hospitality Industries |
| Place, publisher, and date of publication |
Milton : Taylor & Francis Group,c2021 |
| International Standard Book Number |
9780367649975 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6637048 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=6637048 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |