Detalles MARC
| 000 -LEADER |
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03795nam a22004333i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221109144009.0 |
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m o d | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211129s2019 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781350015586 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9780857858009 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC5633115 |
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| System control number |
(Au-PeEL)EBL5633115 |
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| System control number |
(CaPaEBR)ebr11645379 |
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| System control number |
(OCoLC)1083041431 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
pucpr |
| Language of cataloging |
eng |
| Transcribing agency |
pucpr |
| Modifying agency |
pucpr |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
NC997 |
| Item number |
.L447 2019 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
741.6 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lees-Maffei, Grace. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Reading Graphic Design in Cultural Context / |
| Statement of responsibility, etc. |
Grace Lees-Maffei and Nicolas P. Maffei. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Bloomsbury Publishing USA, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (259 pages) |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part One: On message and off message -- Chapter 1: Branding as sign system: Semiotics in action -- Chapter 2: The responsive brand: Uniformity and flexibility in logo design -- Chapter 3: Whose wall? From posters to digital displays and the colonization of public space -- Chapter 4: Slogan T-shirts: Billboards of identity politics -- Part Two: On legibility and ambiguity -- Chapter 5: Seeing clearly? Legibility, word and image in postmodern print design -- Chapter 6: Signifying orientalism, chinoiserie and japonisme: Fashion photography in Vogue as a case study -- Chapter 7: A good read? Corporate literature and brand stories: Alessi SpA as a case study -- Chapter 8: Information overload: Negotiating visual complexity in a data-rich world -- Part Three: On paper and on screen -- Chapter 9: How to? Visual techniques of persuasion in guidebooks and manuals -- Chapter 10: Driving sales: Print and TV advertising of cars to women drivers -- Chapter 11: Picturing music: The rise and fall of music packaging -- Chapter 12: E-Book, iBook, weBook, youBook: Declensions of digital design -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Graphic arts-Social aspects. |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Maffei, Nicolas P. |
| Relator term |
author |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Lees-Maffei, Grace |
| Title |
Reading Graphic Design in Cultural Context |
| Place, publisher, and date of publication |
London : Bloomsbury Publishing USA,c2019 |
| International Standard Book Number |
9780857858009 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5633115 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro Electrónico CARIBET |
| Classification part |
NC997 |
| Call number prefix |
Electrónico |
| Call number suffix |
L447 2019 |