Detalles MARC
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03404nam a22004453i 4500 |
| 001 - CONTROL NUMBER |
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EBC5549069 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220124144041.0 |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
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211129s2018 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781527518476 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781527513365 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC5549069 |
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| System control number |
(Au-PeEL)EBL5549069 |
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| System control number |
(CaPaEBR)ebr11622634 |
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| System control number |
(OCoLC)1056711130 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
Z246 |
| Item number |
.C666 2018 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
741.6 |
| 245 10 - TITLE STATEMENT |
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| Title |
Communicating Visually : |
| Remainder of title |
The Graphic Design of the Brand / |
| Statement of responsibility, etc. |
edited by Daniel Raposo. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Newcastle-upon-Tyne : |
| Name of producer, publisher, distributor, manufacturer |
Cambridge Scholars Publisher, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (213 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction / Daniel Raposo -- Graphic design versus design management / Joan Costa -- Communicating visually / Daniel Raposo -- An imagined being: the stereotyped influence of places / Francisco Providência -- Types and stereotypes of brand marks / Eduardo Herrera and Leire Fernández -- The brands and the circle of time / Albert Culleré -- The same brands but different / Emílio Gil -- Brand's identity and visual culture / Fernando Oliveira -- Images that brands / Félix Beltran -- Typography that brands / Bruno Maag -- Compliment to the simplicity of the form / Daniel Raposo -- Final remarks -- Contributors -- Glossary. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This book focuses on the various vectors of visual communication, particularly on contemporary brands as social phenomena, culture and the way people communicate and create meanings, from a designer's perspective. It brings together contributors experienced in the creation and management of international brands. It relates knowledge acquired by the professional design practice with that provided by the research process, and gives an unusually holistic and humanistic view of brands and brand marks, illustrated with concrete examples. The brand is viewed from the perspectives of communication, design, symbolic, culture, aesthetics, visual perception and brand management. Each chapter is inscribed in a sequential logic to explain the relations between visual communication, design and the brand, considered as a social, cultural and symbolic phenomenon, particularly in contexts where it impacts on people's lives. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Graphic design (Typography). |
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| Topical term or geographic name entry element |
Visual communication |
| 9 (RLIN) |
186132 |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Raposo, Daniel |
| Title |
Communicating Visually |
| Place, publisher, and date of publication |
Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2018 |
| International Standard Book Number |
9781527513365 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5549069 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5549069 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |