Detalles MARC
| 000 -LEADER |
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| fixed length control field |
03253nam a22004933i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220907153844.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d | |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211129s2018 xx o ||||0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788468627885 |
| Qualifying information |
(electronic bk.) |
|
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| Canceled/invalid ISBN |
9788468628394 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC5425667 |
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| System control number |
(Au-PeEL)EBL5425667 |
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| System control number |
(OCoLC)1041911563 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
pucpr |
| Language of cataloging |
eng |
| Transcribing agency |
pucpr |
| Modifying agency |
pucpr |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
CARIBET |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.P43 2018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Edition number |
23 |
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Pedrós Piñón, María. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Manual SEO : |
| Remainder of title |
posicionamiento web en Google para un marketing más eficaz / |
| Statement of responsibility, etc. |
María Pedrós Piñón, Gonzalo Arrabal, José Panzano. |
| 246 ## - VARYING FORM OF TITLE |
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| Title proper/short title |
Manual Search Engine optimization |
| 264 #1 - |
|---|
| Place of production, publication, distribution, manufacture |
Madrid : |
| Name of producer, publisher, distributor, manufacturer |
Bubok Publishing, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (272 pages) |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| Media type code |
c |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| Carrier type code |
cr |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
¿QUÉ ES SEO (OPTIMIZACIÓN PARA BUSCADORES)? -- ¿CÓMO USAMOS LOS BUSCADORES? -- DEFINIENDO LOS TÉRMINOS DE BÚSQUEDA -- LA ESTRUCTURA DE UN SITIO WEB -- EL CONTENIDO -- HTML -- EL SERVIDOR -- LOS ENLACES EXTERNOS -- LAS TÉCNICAS PARA OBTENER ENLACES EXTERNOS -- LA ANALÍTICA WEB -- ¿CÓMO SELECCIONAR UN SOCIO SEO? -- SEO EN EL MARKETING MIX (ONLINE). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Este libro SEO, aunque se centra en el posicionamiento en buscadores, trata de contextualizar el SEO. El SEO es una parte del marketing online, y obviar esto, trabajar en un compartimento estanco, no ha sido bueno nunca, pero ahora es claramente un error que se paga rápido y caro. La práctica diaria del SEO va íntimamente ligada a la estrategia de contenidos, la obtención de enlaces, las acciones para aumentar la visibilidad y notoriedad de la marca, las redes sociales? No puede ser de otra forma. Y este libro espera aportar su granito de arena para que los directivos de marketing entiendan que solo con SEO su negocio no tiene futuro y que sin SEO está claramente cojo? |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
131165 |
| Topical term or geographic name entry element |
Marketing |
|
|---|
| 9 (RLIN) |
167180 |
| Topical term or geographic name entry element |
Search and rescue operations. |
|
|---|
| 9 (RLIN) |
187678 |
| Topical term or geographic name entry element |
Web search engines. |
|
|---|
| 9 (RLIN) |
115752 |
| Topical term or geographic name entry element |
Internet marketing |
|
|---|
| 9 (RLIN) |
206128 |
| Topical term or geographic name entry element |
BUSINESS & ECONOMICS / Industrial Management |
| 655 #4 - |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
299629 |
| Personal name |
Arrabal, Gonzalo. |
| Relator term |
author |
|
|---|
| 9 (RLIN) |
299630 |
| Personal name |
Panzano, José. |
| Relator term |
author |
| 776 08 - |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Pedrós Piñón, María |
| Title |
Manual SEO: posicionamiento web en Google para un marketing más eficaz |
| Place, publisher, and date of publication |
Madrid : Bubok Publishing S.L.,c2018 |
| International Standard Book Number |
9788468628394 |
| 797 2# - |
|---|
| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
|---|
| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5425667 |
| Link text |
Acceso Remoto |
|
|---|
| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5425667 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro Electrónico CARIBET |
| Classification part |
HF5415 |
| Call number prefix |
Electrónico |
| Call number suffix |
P43 2018 |