Detalles MARC
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08987nam a22005533i 4500 |
| 001 - CONTROL NUMBER |
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EBC4981623 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220907174259.0 |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
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211129s2017 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781787145030 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781787145047 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC4981623 |
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| System control number |
(Au-PeEL)EBL4981623 |
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| System control number |
(CaPaEBR)ebr11457297 |
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| System control number |
(CaONFJC)MIL1043647 |
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| System control number |
(OCoLC)1007840636 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5718 |
| Item number |
.M378 2017 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.4/5 |
| 245 10 - TITLE STATEMENT |
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| Title |
Mastering Business for Strategic Communicators : |
| Remainder of title |
Insights and Advice from the C-Suite of Leading Brands / |
| Statement of responsibility, etc. |
Matthew W. Ragas and Ron Culp. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Bingley : |
| Name of producer, publisher, distributor, manufacturer |
Emerald Publishing Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (319 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Front Cover -- Mastering Business for Strategic Communicators -- Copyright Page -- Endorsements -- Dedication -- Contents -- List of Contributors -- Acknowledgments -- Preface -- Foreword -- Part I: Introduction -- 1 Advising "the Room Where It Happens": The Business Case for Business Acumen -- Knowledge, Skills, and Capabilities for Future Leaders -- The New CCO -- The CCO's Expanding Leadership Role -- Advising Those "In the Room Where It Happens" -- Challenges and Opportunities for the CCO -- References -- Part II: Communications, Business Acumen, and the C-suite -- 2 The Communicator as Integrator -- Note -- 3 Why Business Acumen Matters More Than Ever -- The "Ah-Ha" Moment: Getting Grilled By MBAs -- If You Can't Beat'em, Join'em: Time to Get an MBA -- Putting My Education to Work -- The Telescope and the Microscope -- Problem-Solving Requires Common Understanding -- Reference -- 4 From Farm to Pharm: Business and Life Lessons Learned in the Barnyard -- Lesson #1: Others Always Come First, Even If They Are Cows -- Lesson #2. Sleep Is highly Overrated, and Multi-Tasking Will Serve a Communications Professional Well -- Lesson #3: Stand Up, Speak Up, and Help Those Who Don't Have a Voice -- Lesson #4: Education Is a Gift That Should Never Be Taken for Granted -- Lesson #5: Never Underestimate the Power of the Human Spirit -- Lesson #6: People Are People and Have the Same Hopes and Dreams, Regardless of Where They Are Born or Where They Live -- Lesson #7: Pursue Your Passion and Do Something with Your Life That Makes You Feel Good and Energizes You -- Lessons Learned on the Farm Help Navigate the C-suite -- Part III: Finance and Investor Relations -- 5 Taking the Numb Out of Numbers: Working with the Office of the CFO -- It Starts with the Fundamentals -- Numbers Need a Storyteller -- Making Friends in Finance -- Financials Form the Foundation. |
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| Formatted contents note |
6 The Partnership between Corporate Communications and Investor Relations -- The Growth of a Partnership -- Building Business Acumen Is a Necessity -- Tips of the Trade -- Part IV: Human Resources and Employee Engagement -- 7 Mastering Business Means First Understanding Your People -- True Partners in the Business -- Applying the "Partner Lens" -- A Different Kind of Company -- 8 Employees as Drivers of Corporate Brand and Reputation -- Nuts, Bolts, and Culture -- Beyond Your Walls -- Pearls of Wisdom -- Teamwork -- Reference -- 9 Have a Seat at the Table - Not on the Fringes -- Get Smart - And Get Help Getting Smart -- Your Company Hired You to Be Great. Be Great. Get in There! -- It's All about Your Audience -- What I Wish I Had Known from the Beginning -- Part V: Corporate Strategy, Innovation, and Legal -- 10 Collaborating with Strategy and Innovation: Taking on the Challenge to "Communicate the Amoeba" -- First Step: What's in It for Me? -- Communicating the Amoeba -- Making the Big, Hairy, Audacious Goal Real -- 11 Telling the Story of Value Creation -- What Strategy Does -- How We Work Together -- 12 Lessons from My Father: Bringing the "Greener Rules" to Corporate Strategy and Planning -- Rule #1: "Make Sure Your Assumptions Are Right" -- Rule #2: "You Cannot Create an Image" -- Rule #3: "Don't Confuse Three Yards with a Cloud of Dust" -- Rule #4: "Things That Get Measured Get Better" -- Rule #5: "We Serve as the Connecting Tissue" -- Rule #6: "Make Sure You Know What You Are Fighting for" -- Rule #7: "A Lot of Humility Never Hurt" -- Reference -- 13 Understanding the Corporate Legal Department -- What Legal Does -- Where Legal and Communications Intersect -- Working with Legal -- Conclusion -- Reference -- Part VI: Marketing, Brand, and Data Analytics. |
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| Formatted contents note |
14 Driving to the Right Place: Aligning Communications with Business Goals and Objectives -- The Bolt EV: Aligning Communications with Business Goals and Objectives -- An EV for Everyone: Brand Strategy and Results -- Today's Communications Professional: A True Business Partner -- Reference -- 15 Peas in a Pod: Communications and the Chief Marketing Officer -- Marketing and Communications: Kindred Spirits -- Peas in a Pod, but Differences Too -- Getting on the Same Page -- Key Qualities and Characteristics Overlap -- References -- 16 Learn the Language of Business and Keep What You Earn -- Don't Fear the Numbers -- The Role of Strategic Communications -- Protecting What You've Gained -- Boosting Marketing Power -- Coordination across Channels -- Part VII: Social Responsibility and Transparency -- 17 Trust, Truth, and Transparency: Why Hard Facts and Corporate Honesty Matter -- Hard Facts, Hard Cash -- Spies and Secret Truths -- Changing the Conversation -- Choose Wisely -- 18 How Communicators Can Help Corporations Make a Difference -- Communicators as Champions for Social Good -- Communicators as Storytellers -- Communicators as Strategic Partners -- References -- 19 Communications for Social Good -- The Role of Foundations in Society -- "Why Do We Need to Communicate?" -- Advice for the Nonprofit Communicator -- References -- Part VIII: Communication and Corporate Transformations -- 20 Building Communications' Influence during Corporate Transformation -- Establish the Right Team -- Align Behind the Narrative and Don't Waver -- Convey Outside Perspectives -- Key Takeaways -- 21 Accentuate the Positive: The Communicator's Catalytic Effect -- Building Strong Personal Relationships -- Keeping a Positive Attitude in Challenging Times -- Communicating during Times of Change -- Open Communication Yields Positive Results. |
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| Formatted contents note |
22 Communications Leadership that Strong Leaders Expect -- Integrated Communications Leadership -- Business Acumen: Key to the Office of the CEO -- Reference -- Part IX: Summing Up -- 23 Observations and Conclusions from "Masters of Business" -- Courageous Counsel and Corporate Conscience -- Human Capital, Employee Engagement, and Corporate Culture -- Who Do CCOs Want on Their Teams? -- The Journey to Becoming a Leader -- Actionable Advice on "Learning the Language of Business" -- Looking Ahead -- References -- About the Authors -- Resources on Business Acumen -- Journal Articles on Business Acumen and Communications Education -- Books Related to Strategic Communications and Business Acumen -- Trade and Professional Articles Related to Business Acumen -- White Papers and Reports Related to Business Acumen -- Strategic Communications-Related Professional and Academic Associations -- University-Affiliated Strategic Communications Research Centers -- Financial and Economic Literacy-Related Websites -- Glossary -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Corporate culture. |
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| Topical term or geographic name entry element |
Business communication |
| 9 (RLIN) |
67219 |
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| Topical term or geographic name entry element |
Public relations |
| 9 (RLIN) |
154934 |
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| Topical term or geographic name entry element |
Strategic planning |
| 9 (RLIN) |
174959 |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ragas, Matthew R. |
| 9 (RLIN) |
295210 |
| Relator term |
editor |
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| Personal name |
Culp, Ron. |
| Relator term |
editor |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Ragas, Matthew W. |
| Title |
Mastering Business for Strategic Communicators |
| Place, publisher, and date of publication |
Bingley : Emerald Publishing Limited,c2017 |
| International Standard Book Number |
9781787145047 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4981623 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4981623 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |