Detalles MARC
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04777nam a22005413i 4500 |
| 001 - CONTROL NUMBER |
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EBC1132986 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221206155905.0 |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
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211129s2013 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781443847070 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9781443842594 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC1132986 |
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| System control number |
(Au-PeEL)EBL1132986 |
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| System control number |
(CaPaEBR)ebr10677222 |
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| System control number |
(CaONFJC)MIL495789 |
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| System control number |
(OCoLC)830168650 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
G154.9 |
| Item number |
.A48 2011 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
910.688 |
| 245 00 - TITLE STATEMENT |
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| Title |
Tourism Marketing : |
| Remainder of title |
On Both Sides of the Counter / |
| Statement of responsibility, etc. |
edited by Metin Kozak, Luisa Andreu, Juergen Gnoth, Sonja Lebe, and Alain Fyall. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
First edition |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Newcastle-upon-Tyne : |
| Name of producer, publisher, distributor, manufacturer |
Cambridge Scholars Publisher, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2013. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (293 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Introduction -- Part 1: Destination Image and Branding -- 1. Images of Israel within a Cross-cultural Perspective -- 2. Content Analysis of Slogans for Tourist Destinations -- Part 2: Tourist Satisfaction and Experience -- 3. Low-season Tourist Satisfaction at Traditional Mediterranean Resorts -- 4. Determinants of the Co-created Destination Experience -- Part 3: Social and Environmental Consumption in Tourism -- 5. Tourists’ Perceptions of Tourism Development in Nature Areas -- 6. Responsibility in Festivals and Events: A Competitive Advantage Henri Kuokkanen -- 7. Hey Look, I’m a Green Consumer: Online Social Visibility and the Willingness to Pay for Carbon Offsetting Schemes -- Part 4: Information and Communication Technologies in Tourism -- 8. Improving the Tourism Experience by Empowering Visitors -- 9. Modeling Information Asymmetries in Tourism -- 10. Maintaining the Reputation of Review Sites in Travel and Tourism -- Part 5: Innovation and Competitiveness -- 11. Innovation Orientation and Performance in Spanish Hotels -- 12. Innovation: A Primary Competitive Tool to Success at Tourism Destinations -- 13. New Product Development in Alpine Destinations -- 14. Creativity and Innovation in Tourism: The Role of Events -- 15. How Hotels can Learn from Failures: An Integrated Service Recovery System -- Subject Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak.The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011. As that year's conference title indicates, it comprises research important for tourism management, by focusing on tourist behaviour with relevance to managerial strategies and operational practices, as well as on business operations, vision and goals, and their impact on tourist experiences.Contributions are clearly arranged into five parts covering topical consumption issues: image, satisfaction, and social and environmental research results. The last two sections cover timely and managerially relevant contributions on tourism ITC, innovation and competitiveness research. The contributions reflect the vibrancy of ATMC and the high calibre of researchers the conference attracts. The book offers itself as a reader for researchers and students of tourism as well as a compelling update on topical research issues in tourism marketing. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Tourism |
| 9 (RLIN) |
180837 |
| General subdivision |
Marketing |
| Form subdivision |
Congresses. |
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| Topical term or geographic name entry element |
Service industries |
| 9 (RLIN) |
168847 |
| General subdivision |
Marketing |
| Form subdivision |
Congresses. |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Kozak, Metin. |
| 9 (RLIN) |
299891 |
| Relator term |
editor |
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| Personal name |
Andreu, Luisa. |
| Relator term |
editor |
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| Personal name |
Gnoth, Juergen. |
| Relator term |
editor |
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| Personal name |
Lebe, Sonja. |
| Relator term |
editor |
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| Personal name |
Fyall, Alain. |
| Relator term |
editor |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Kozak, Metin |
| Title |
Tourism Marketing |
| Place, publisher, and date of publication |
Newcastle-upon-Tyne : Cambridge Scholars Publisher,c2013 |
| International Standard Book Number |
9781443842594 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=1132986 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=1132986 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro electrónico |