Detalles MARC
| 000 -LEADER |
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03142nam a22004813i 4500 |
| 001 - CONTROL NUMBER |
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EBC670204 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MiAaPQ |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20220608180649.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
211129s2011 xx o ||||0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780080967929 |
| Qualifying information |
(electronic bk.) |
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| Canceled/invalid ISBN |
9780080967912 |
| 035 ## - |
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| System control number |
(MiAaPQ)EBC670204 |
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| System control number |
(Au-PeEL)EBL670204 |
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| System control number |
(CaPaEBR)ebr10558614 |
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| System control number |
(CaONFJC)MIL363894 |
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| System control number |
(OCoLC)727648624 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
MiAaPQ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
MiAaPQ |
| Modifying agency |
MiAaPQ |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
TX911.3 .M3 |
| Item number |
B69 2011 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
647.940688 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bowie, David. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Hospitality Marketing / |
| Statement of responsibility, etc. |
David Bowie and Francis Buttle. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Florence : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2011. |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2011. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 online resource (449 pages) |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part A: Introduction -- 1. Introduction to hospitality marketing -- Part B: Pre-encounter Marketing -- 2. Marketing research -- 3. Understanding and segmenting customers -- 4. Competitive strategies -- 5. Developing the offer -- 6. Locating the offer -- 7. Pricing the offer -- 8. Distributing the offer -- 9. Communicating the offer -- Part C: Encounter Marketing -- 10. Managing the physical environment -- 11. Managing service processes -- 12. Managing customer-contact employees -- Part D: Post-encounter Marketing -- 13. Managing customer satisfaction -- 14. Relationship marketing -- Part E. The Marketing Plan -- 15. Marketing planning -- Index. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. |
| 588 ## - |
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| Source of description note |
Description based on publisher supplied metadata and other sources. |
| 590 ## - LOCAL NOTE (RLIN) |
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| Local note |
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Hospitality industry |
| 9 (RLIN) |
112472 |
| General subdivision |
Marketing |
| 655 #4 - |
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| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Buttle, Francis. |
| Relator term |
author |
| 776 08 - |
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| Relationship information |
Print version: |
| Main entry heading |
Bowie, David |
| Title |
Hospitality Marketing |
| Place, publisher, and date of publication |
Florence : Routledge,c2011 |
| International Standard Book Number |
9780080967912 |
| 797 2# - |
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| Corporate name or jurisdiction name as entry element |
ProQuest (Firm) |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=670204 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=670204 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro mb |