Effective graphic design / (Registro nro. 296590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 06564nam a22003737a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210908170913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190813s2021 nyuao b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780190877910 |
| Qualifying information | (spiral bound) |
| International Standard Book Number | 019087791X |
| Qualifying information | (spiral bound) |
| Canceled/invalid ISBN | 9780190877934 |
| Qualifying information | (epub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | NC1000 |
| Item number | S26 2020 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 741.6 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sanefski, Darren, |
| 245 10 - TITLE STATEMENT | |
| Title | Effective graphic design / |
| Statement of responsibility, etc. | Darren A. Sanefski, Stefanie S. Goodwiller, Robert G. Magee. |
| Medium | txt |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York ; |
| -- | Oxford : |
| Name of producer, publisher, distributor, manufacturer | Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 221 pages : |
| Other physical details | ill. ; col. ; photo. ; |
| Dimensions | 28 cm |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Design projects: <br/>Résumé --<br/>Résumé Design Thoughts (Stefanie's) --<br/>Résumé Design Thoughts (Darren's) --<br/>Wordmark --<br/>Wordmark Design Thoughts (Stefanie's) --<br/>Wordmark Design Thoughts (Darren's) --<br/>Logo --<br/>Logo Design Thoughts (Stefanie's) --<br/>Logo Design Thoughts (Darren's) --<br/>Business card --<br/>Business card Design Thoughts (Darren's) --<br/>Business card Design Thoughts (Stefanie's) --<br/>Letterhead --<br/>Letterhead Design Thoughts (Darren's) --<br/>Letterhead Design Thoughts (Stefanie's) --<br/>Editorial: <br/>Magazine cover --<br/>Magazine cover Design Thoughts (Stefanie's) --<br/>Magazine cover Design Thoughts (Darren's) --<br/>Magazine spreads --<br/>Magazine spreads Design Thoughts (Stefanie's) --<br/>Magazine spreads Design Thoughts (Darren's) --<br/>Newspaper --<br/>Newspaper Design Thoughts (Stefanie's) --<br/>Newspaper Design Thoughts (Darren's) --<br/>Newsletter --<br/>Newsletter Design Thoughts (Darren's) --<br/>Newsletter Design Thoughts (Stefanie's) --<br/>Program --<br/>Program Design Thoughts (Stefanie's) --<br/>Program Design Thoughts (Darren's) --<br/>Marketing/advertising: <br/>Poster --<br/>Poster Design Thoughts (Stefanie's) --<br/>Poster Design Thoughts (Darren's) --<br/>Brochure --<br/>Brochure Design Thoughts (Darren's) --<br/>Brochure Design Thoughts (Stefanie's) --<br/>Ad --<br/>Ad Design Thoughts (Darren's) --<br/>Ad Design Thoughts (Stefanie's) --<br/>Package --<br/>Package Design Thoughts (Stefanie's) --<br/>Package Design Thoughts (Darren's) --<br/>Digital --<br/>Interactive --<br/>Interactive Design Thoughts (Stefanie's and Darren's) --<br/>The big picture: <br/>Start with quality content --<br/>Glossary and explanation --<br/>Theories --<br/>Gestalt Theory of Visual Perception --<br/>Hierarchy --<br/>Weight --<br/>Balance --<br/>Contrast --<br/>Elements --<br/>Grid/Structure --<br/>Imagery --<br/>Typography --<br/>Color --<br/>Line, Shape, Form --<br/>Texture --<br/>Scale --<br/>Negative Space (or White Space) --<br/>Chunk --<br/>Function --<br/>Design crimes --<br/>Proportion --<br/>Directing Eye off Page --<br/>Tombstone --<br/>Brand Identity Violation --<br/>Widow --<br/>Orphan --<br/>Misspelling --<br/>Crossword Effect --<br/>Effects --<br/>Visual Tension --<br/>References --<br/>Topic List (Alphabetical) -- |
| Formatted contents note | Topic List (Alphabetical):<br/>Alignment (Grid) --<br/>Alignment (Typography) --<br/>Analogous colors --<br/>Anatomy --<br/>Ascender --<br/>Association --<br/>Asymmetrical balance --<br/>Balance --<br/>Baseline --<br/>Blackletter --<br/>Body copy --<br/>Bowl --<br/>Brand identity violation (Design Crime) --<br/>Brightness --<br/>Centered --<br/>Chunk --<br/>Closure --<br/>CMYK color --<br/>Color --<br/>Color associations --<br/>Color combinations --<br/>Color models --<br/>Color temperature --<br/>Color value (see Brightness) --<br/>Color wheel --<br/>Column --<br/>Complementary colors --<br/>Continuation --<br/>Contrast (see Reverse similarity) --<br/>Counter --<br/>Cropping --<br/>Crossbar --<br/>Crossword effect (Design Crime) --<br/>Deck --<br/>Descender --<br/>Design Crimes --<br/>Directing eye off page (Design Crime) --<br/>Display type --<br/>Ear --<br/>Editorial photography --<br/>Effects (Design Crime) --<br/>Figure/ground --<br/>Flush left --<br/>Flush right --<br/>Font --<br/>Form --<br/>Function --<br/>Gestalt --<br/>Grid -- <br/>Gutter -- <br/>Headline -- <br/>HEX (hexadecimal) color -- <br/>Hierarchy -- <br/>Hue -- <br/>Illustration -- <br/>Imagery -- <br/>Intensity -- <br/>Isomorphic correspondence -- <br/>Italic -- <br/>Justified -- <br/>Kerning -- <br/>Leading -- <br/>Legibility -- <br/>Legibility versus readability -- <br/>Letter spacing --<br/>Line -- <br/>Loop -- <br/>Lowercase -- <br/>Margin -- <br/>Modern -- <br/>Monochrome -- <br/>Negative space -- <br/>Novelty -- <br/>Oblique -- <br/>Offset/Inset text -- <br/>Old Style -- <br/>Orphan (Design Crime) -- <br/>Pantone Matching System (PMS) -- <br/>Photo illustration -- <br/>Photography -- <br/>Picas -- <br/>Points -- <br/>Primary colors -- <br/>Proportion (Design Crime) -- <br/>Proximity -- <br/>Ragged -- <br/>Readability -- <br/>Resolution -- <br/>Reverse similarity -- <br/>RGB color -- <br/>Sans serif --<br/>Saturation (see Intensity) -- <br/>Scale -- <br/>Script -- <br/>Secondary colors -- <br/>Serif -- <br/>Shade -- <br/>Shape -- <br/>Similarity -- <br/>Slab serif -- <br/>Spelling (Design Crime) -- <br/>Spot color -- <br/>Stem -- <br/>Structure (see Grid) -- <br/>Symmetrical balance -- <br/>Tertiary colors -- <br/>Texture -- <br/>Tint -- <br/>Tombstone (Design Crime) -- <br/>Tone -- <br/>Tracking -- <br/>Transitional -- <br/>Triadic colors -- <br/>Typeface -- <br/>Typeface and font -- <br/>Typeface categories -- <br/>Typography -- <br/>Typography function -- <br/>Units of measurement -- <br/>Uppercase -- <br/>Visual tension -- <br/>Weight -- <br/>White space (see Negative space) -- <br/>Widow (Design Crime) -- <br/>x-height -- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Graphic arts |
| General subdivision | Technique. |
| Topical term or geographic name entry element | Commercial art |
| General subdivision | Technique. |
| Topical term or geographic name entry element | Graphic design. |
| 9 (RLIN) | 230537 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Goodwiller, Stefanie, |
| Personal name | Magee, Robert |
| Titles and other words associated with a name | (Robert Gerald), |
| 776 08 - | |
| Relationship information | Online version: |
| Main entry heading | Sanefski, Darren, |
| Title | Effective graphic design |
| Edition | First edition. |
| Place, publisher, and date of publication | New York : Oxford University Press, 2020. |
| International Standard Book Number | 9780190877934 |
| Record control number | (DLC) 2019035596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Classification part | NC1000 |
| Call number prefix | General |
| Call number suffix | S26 2021 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 08/09/2021 | Amazon | 62.99 | General NC1000 S26 2021 | 91000000065136 | 13/09/2024 | 1 | 72.99 | 08/09/2021 | Libro |