MKTG, Marketing / (Registro nro. 295788)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02503 a2200325 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120830t2019 at a|||gr|||| 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786075268040 |
| International Standard Book Number | 6075268049 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .L262418 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lamb, Charles W., Jr. |
| 9 (RLIN) | 122633 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | MKTG, Marketing / |
| Statement of responsibility, etc. | Charles W. Lamb, Joseph F. Hair, Carl McDaniel ; traducción, María del Pilar Carril Villarreal, Consuelo García Álvarez ; revisión técnica, Mariana Alfaro Cendejas [and two others]. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Octava edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Cengage Learning |
| Date of publication, distribution, etc. | 2019 |
| 264 ## - | |
| Place of production, publication, distribution, manufacture | México, D.F. : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning Editores, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 398, [38] pages : |
| Other physical details | color illustrations ; |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Translation of: MKTG, Marketing, Eighth edition ©2019. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 371-386) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Pt. 1. El mundo del marketing: 1. Visión general del marketing -- 2. Planeación estratégica para generar ventaja competitiva -- 3. Ética y responsabilidad social -- 4. El entorno del marketing -- 5. Desarrollo de una visión global -- pt. 2. Análisis de las oportunidades de mercado: 6. Toma de decisiones del consumidor -- 7. Marketing de negocios -- 8. Segmentación y mercados meta -- 9. Investigación de mercados -- pt. 3. Decisiones del producto: 10. Conceptos de producto -- 11. Desarrollo y administración de productos -- 12. Marketing de servicios y en organizaciones sin fines de lucro -- pt. 4. Decisiones de distribución: 13. Administración de la cadena de suministro y canales de marketing -- 14. Ventas al detalle -- pt. 5. Estrategias de promoción y comunicación: 15. Comunicaciones de marketing -- 16. Publicidad, relaciones públicas y promoción de ventas -- 17. Venta personal y administación de ventas -- 18. Marketing y socia media -- pt. 6. Decisiones sobre asignación de precios: 19. Conceptos de asignación de precios. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "Este innovador libro le motivará y estimulará su capacidad para reconocer hasta qué grado los principios del marketing desempeñan un importante rol en las facetas cotidiana y profesional de su vida." --Back cover. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 131165 |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 107430 |
| Personal name | Hair, Joseph F., Jr. |
| Relator term | author |
| 9 (RLIN) | 133632 |
| Personal name | McDaniel, Carl. |
| Relator term | author |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 04/03/2021 | 35 | 65.00 | HF5415 .L262418 2019 | 50000003279477 | 04/03/2021 | c. 1 | 65.00 | 04/03/2021 | Libro |