Crear la marca global : (Registro nro. 295543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUCPR |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210120191314.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210120b ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788415986737 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ab |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | Arecibo Biblioteca |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.827 |
| Item number | L792c2 |
| 245 ## - TITLE STATEMENT | |
| Title | Crear la marca global : |
| Remainder of title | modelo práctico de creación e internacionalización de marcas / |
| Statement of responsibility, etc. | Emilio Llopis Sancho |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Segunda edición, |
| Remainder of edition statement | revisada |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid, España : |
| Name of publisher, distributor, etc. | ESIC Editorial |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 295 páginas ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 204258 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204231 |
| Topical term or geographic name entry element | Brand names products. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 20/09/2017 | MS BOOKS | 25.95 | 658.827 L792c2 | 60000010163092 | 20/01/2021 | 1 | 20/01/2021 | Libro |