Basic marketing research : (Registro nro. 283268)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02998cam a22003254i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17843013 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190822160449.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130807s2014 ctua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013947421 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111525293 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .C49 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| Relator term | author |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research : |
| Remainder of title | customer insights and managerial action / |
| Statement of responsibility, etc. | Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eight edition. |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | Stamford, CT, USA ; |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | [2014]. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 478 pages. : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM FORMULATION -- 1. The Role of Marketing Research -- 2. The Research Process and Ethical Concerns -- 3. Problem Formulation -- 4. Exploratory Research -- PART II: Working with Existing Information to Solve Problems -- 5. Decision Support Systems: Introduction -- 6. Decision Support Systems: Working with "Big Data" -- 7. Using External Secondary Data -- PART III: COLLECTING PRIMARY DATA TO SOLVE PROBLEMS -- 8. Causal Research -- 9. Collecting Descriptive Primary Data -- 10. Collecting Data by Observation -- 11. Collecting Data by Communication -- 12. Asking Good Questions -- 13. Designing the Data Collection Form -- 14. Developing the Sampling Plan -- 15. Data Collection: Enhancing Response Rates while Limiting Errors -- PART IV: ANALYZING DATA -- 16. Data Preparation for Analysis -- 17. Analysis and Interpretation: Individual Variables Independently -- 18. Analysis and Interpretation: Multiple Variables Simultaneously -- PART IV: REPORTING THE RESULTS -- 19. The Oral Research Presentation -- 20. The Written Research Report -- Appendix -- Endnotes -- Glossary -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| Relator term | author |
| Personal name | Suter, Tracy A. |
| 9 (RLIN) | 296595 |
| Relator term | author |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 20/08/2019 | 40 | 186.75 | HF5415.2 .C49 2014 | 50000003269775 | 20/08/2019 | c. 1 | 186.75 | 20/08/2019 | Libro |