Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02713nam a2200361 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
170626s2017 mx a r 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9786075263137 |
| Qualifying information |
(rústica) : |
| Terms of availability |
Libromar $89.00 |
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| International Standard Book Number |
6075263136 |
| Qualifying information |
(rústica) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UT |
| Language of cataloging |
eng |
| Transcribing agency |
UT |
| Description conventions |
rda |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
spa |
| Language code of original |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
UTCI |
| Copy statement |
1 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415 |
| Item number |
.L262418 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
23 |
| 092 0# - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
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| Classification number |
658.8 |
| Item number |
L218m |
| -- |
2017 |
| -- |
S |
| 100 00 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lamb, Charles W. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Marketing / |
| Statement of responsibility, etc. |
Charles W. Lamb (M. J. Neely School of Business, Texas Christian University), Joseph F. Hair, Jr. (Department of Marketing, Kennesaw State University), Carl McDaniel (Department of Marketing, University of Texas at Arlington) ; edición adaptada para Latinoamérica por, Dra. Ma. de los Ángeles Ramos Solano (Departamento de Mercadotecnia, Tecnológico de Monterey (ITESM), Campus Estado de México ; con la colaboración de, Mtra. Clayna Arias (coordinadora de Mercadotecnia y Creatividad, ITESM, Campus Guadalajara), Dr. Eduardo Esteva Armida (director de la División de Negocios, ITESM, Campus Guadalajara) ; traducción, Valeria Gómez Pourroy. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Primera edición latinoamérica |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
México : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
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| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xxv, 842 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Translation of: Marketing, 12th ed, ©2013. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. El mundo del marketing -- 2. Análisis de las oportunidades de marketing -- 3. Decisiones de producto -- 4. Decisicones de distribución -- 5. Estrategias de promoción -- 6. Decisiones sobre fijación de precios -- 7. Marketing orientado a la tecnología. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Los temas principales que abordan sus páginas incluyen el fenómeno social de marketing, el espíritu empresarial, las perspectivas globales y la ética, así como un debate en profundidad sobre las herramientas fundamentales del comercio, como las métricas y los planes de marketing. La cobertura de eventos de interés aclara la lectura a los estudiantes y los hace pensar en sus propias decisiones en el mercado de consumo. Repleto de funciones de aprendizaje útiles como anexos detallados, casos, viñetas, imágenes y videos, Marketing edición Latinoamérica, ofrece a los estudiantes un sinnúmero de oportunidades para desarrollar y aplicar habilidades de pensamiento crítico, mientras que adquieren conocimientos de marketing esenciales en el mundo de los negocios. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
|
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| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management |
| 700 00 - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Hair, Joseph F. |
|
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| Personal name |
McDaniel, Carl. |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |