Detalles MARC
| 000 -LEADER |
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| fixed length control field |
06736nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220207193702.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
030910s2018 njua bi 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781118980828 |
| Qualifying information |
cloth |
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| International Standard Book Number |
9781119375418 |
| Qualifying information |
PDF |
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| International Standard Book Number |
9781119375418 |
| Terms of availability |
(electronic bk.) |
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| International Standard Book Number |
9781118980828 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
PUCPR |
| Language of cataloging |
ENG |
| Transcribing agency |
PUCPR |
| Modifying agency |
PUCPR |
| Description conventions |
rda |
| 049 ## - LOCAL HOLDINGS (OCLC) |
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| Holding library |
CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
W44 2018 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/27 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Wheeler, Alina |
| 9 (RLIN) |
290598 |
| Relator term |
editor |
| 245 10 - TITLE STATEMENT |
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| Title |
Designing brand identity : |
| Remainder of title |
an essential guide or the entire branding team / |
| Statement of responsibility, etc. |
Alina Wheeler. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Fifth edition |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2018. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xi, 324 pages : |
| Other physical details |
color illustrations . |
| Dimensions |
29 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type code |
txt |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
computer |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
online resource |
| 500 ## - GENERAL NOTE |
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| General note |
Include Index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Include bibliography. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Designing Brand Identity: An Essential Guide for the Entire Branding Team -- Contents -- Foreword -- Part 1: Basics -- Brand -- Brand Identity -- Branding -- Brand Governance -- Brand Strategy -- Why Invest -- Stakeholders -- Culture -- Customer Experience -- Cross Cultures -- Brand Architecture -- Symbols -- Names -- Taglines -- Staying on Message -- Big Idea -- Brand Ideals -- Vision Brand Ideal -- Meaning Brand Ideal -- Authenticity Brand Ideal -- Coherence Brand Ideal -- Flexibility Brand Ideal -- Commitment Brand Ideal -- Value Brand Ideal -- Differentiation Brand Ideal -- Longevity Brand Ideal -- Brandmarks -- Wordmarks -- Letterform Marks -- Pictorial Marks -- Abstract Marks -- Emblems -- Dynamic Marks -- Characters -- Trends -- Making a Difference -- Big Data Analytics -- Social Media -- Smartphones -- Apps -- Private Labeling -- Brand Licensing -- Certification -- Crisis Communications -- Personal Branding -- China -- Before and After -- Brandmark Redesign -- Packaging Redesign -- Part 2: Process -- A Process for Success -- Managing the Process -- Brand Initiatives -- Measuring success -- Collaboration -- Decision Making -- Intellectual Property -- Design Management -- Conducting Research -- Insight Phase 1 -- Market Research Phase 1 -- Usability Testing Phase 1 -- Marketing Audit Phase 1 -- Competitive Audit Phase 1 -- Language Audit Phase 1 -- Audit Readout Phase 1 -- Clarifying Strategy -- Narrowing the Focus Phase 2 -- Positioning Phase 2 -- Brand Brief Phase 2 -- Naming Phase 2 -- Renaming Phase 2 -- Designing Identity -- Identity System Design Phase 3 -- Look and Feel Phase 3 -- Color Phase 3 -- More Color Phase 3 -- Typography Phase 3 -- Sound Phase 3 -- Trial Applications Phase 3 -- Presentation Phase 3 -- Creating Touchpoints -- Content Strategy Phase 4 -- Website Phase 4 -- Collateral Phase 4 -- Stationery Phase 4. |
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| Formatted contents note |
Signage Phase 4 -- Product Design Phase 4 -- Packaging Phase 4 -- Advertising Phase 4 -- Placemaking Phase 4 -- Vehicles Phase 4 -- Uniforms Phase 4 -- Ephemera Phase 4 -- Managing Assets -- Changing Brand Assets Phase 5 -- Launching Phase 5 -- Building Brand Champions Phase 5 -- Brand Books Phase 5 -- Guidelines Phase 5 -- Guidelines Content Phase 5 -- Online Brand Centers Phase 5 -- Part 3: Best Practices -- ACHC -- ACLU -- Action Against Hunger -- Adanu -- Amazon.com -- Ansible -- Beeline -- Boston Consulting Group -- Boy Scouts of America -- Budweiser -- Cerner -- City of Melbourne -- Coca- Cola -- Cocktails Against Cancer -- Coors Light -- Cooper Hewitt, Smithsonian Design Museum -- Credit Suisse -- Deloitte -- Fern by Haworth -- Fred Hutch -- Global Handwashing Day -- IBM 100 Icons of Progress -- IBM Watson -- Jawwy from STC -- Laughing Cow -- LinkedIn China -- Mack Trucks -- Mastercard -- Mozilla -- Mural Arts Philadelphia -- NIZUC Resort & Spa -- NO MORE -- Ohio & Erie Canalway -- Peru -- Philadelphia Museum of Art -- Pitney Bowes -- PNC -- Quartz -- (RED) -- RideKC Streetcar -- Santos Brasil -- Shinola Detroit -- Smithsonian National Air and Space Museum -- SocialSecurity.gov -- Southwest Airlines -- Spectrum Health System -- Starbucks -- Sydney Opera House -- Unstuck -- Vueling -- Bibliography -- Index -- Infinite Gratitude -- End User License Agreement. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders--global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
64903 |
| Source of heading or term |
Local |
|
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| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products. |
| 9 (RLIN) |
47734 |
| Source of heading or term |
LEMB |
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| Topical term or geographic name entry element |
Trademarks |
| General subdivision |
Design. |
| 9 (RLIN) |
180992 |
| Source of heading or term |
Local |
|
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| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
204258 |
| Source of heading or term |
Local |
| 856 ## - |
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| Uniform Resource Identifier |
https://login.ezproxy.pucpr.edu/login?url=https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5014629 |
| Link text |
Acceso Remoto |
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| Uniform Resource Identifier |
https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=5014629 |
| Link text |
Acceso en el Campus PUCPR |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Classification part |
HD69.B7 |
| Call number prefix |
General |
| Call number suffix |
W44 2018 |
| Edition |
Fifth edition |