Introducción a la investigación de mercados / (Registro nro. 278507)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01637 a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190204t2017 mx a|||fo|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781456258375 (ebook) |
| International Standard Book Number | 9786071513946 (print) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .F573 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fischer de la Vega, Laura Estela |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Introducción a la investigación de mercados / |
| Statement of responsibility, etc. | Laura Estela Fischer de la Vega y Jorge Espejo Callado. |
| Medium | [electronic resource] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Cuarta Edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | McGraw-Hill Interamericana, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Electronic text (x, 158 pages) : |
| Other physical details | illustrations ; |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. GENERALIDADES -- 2. METODOLOGÍA DE LA INVESTIGACIÓN -- 3. MÉTODOS CUANTITATIVOS DE RECOLECCIÓN DE DATOS -- 4. MÉTODOS CUALITATIVOS DE RECOLECCIÓN DE DATOS -- 5. MÉTODOS DE INVESTIGACIÓN APLICADOS A PRODUCTO -- 6. NUEVAS HERRAMIENTAS DE INVESTIGACIÓN DE MERCADOS -- BIBLIOGRAFÍA RECOMENDADA -- ÍNDICE ANALÍTICO. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Esta obra busca acercar al lector al estudio práctico de la investigación de mercados; se explica en forma sencilla las herramientas para la realización de estudios cuantitativos y cualitativos. Basado en la realidad latinoamericana. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 131175 |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 296200 |
| Personal name | Espejo Callado, Jorge. |
| Relator term | author |
| 856 ## - | |
| Uniform Resource Identifier | https://elibro.net/es/lc/pucpr/titulos/37587 |
| Link text | Presione para acceder al libro en línea. |
| 942 ## - | |
| Koha item type | Libro electrónico |
| Source of classification or shelving scheme | Library of Congress Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Acceso en línea | 09/08/2022 | 60000010172036 | 09/08/2022 | EBook | 09/08/2022 | Libro electrónico |