Excel 2016 for marketing statistics : (Registro nro. 278446)

Detalles MARC
000 -LEADER
fixed length control field 02965 a2200301 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190117s2016 ad||fos||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9783319433769
International Standard Book Number 9783319433752 (Ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency EVLG
Language of cataloging spa
Description conventions rda
Transcribing agency ost
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5548.4.M523
Item number Q575 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Quirk, Thomas J.
9 (RLIN) 156216
Relator term author
245 10 - TITLE STATEMENT
Title Excel 2016 for marketing statistics :
Remainder of title A guide to solving practical problems /
Statement of responsibility, etc. Thomar Quirk, Eric Rhiney.
Medium [electronic resource]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Tork :
Name of publisher, distributor, etc. Springer,
Date of publication, distribution, etc. 2016.
300 ## - PHYSICAL DESCRIPTION
Extent Electronic text (xvii, 242 pages) :
Other physical details illustrations, graphs ;
336 ## - CONTENT TYPE
Source rdacontent
Content type code txt
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type code n
Media type term computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type code nc
Carrier type term online resource
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Sample Size, Mean, Standard Deviation, and Standard Error of the Mean -- 2. Random Number Generator -- 3. Confidence Interval About the Mean Using the TINV Function and Hypothesis Testing -- 4. One-Group t-Test for the Mean -- 5. Two-Group t-Test of the Difference of the Means for Independent Groups -- 6. Correlation and Simple Linear Regression -- 7. Multiple Correlation and Multiple Regression -- 8. One-Way Analysis of Variance (ANOVA).
520 ## - SUMMARY, ETC.
Summary, etc. This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn't your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in marketing courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems is the first book to capitalize on these improvements by teaching students and managers how to apply Excel to statistical techniques necessary in their courses and work. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand marketing problems. Practice problems are provided at the end of each chapter with their solutions in an appendix. Separately, there is a full Practice Test (with answers in an Appendix) that allows readers to test what they have learned.
630 #0 - SUBJECT ADDED ENTRY--UNIFORM TITLE
Uniform title Microsoft Excel (Computer file)
9 (RLIN) 136099
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 131165
Topical term or geographic name entry element Marketing
General subdivision Statistical methods
9 (RLIN) 91221
Topical term or geographic name entry element Electronic spreadsheets
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 296052
Personal name Rhiney, Eric.
Relator term author
856 ## -
Uniform Resource Identifier http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1261494&site=ehost-live&ebv=EB&ppid=pp_C1
Link text Presione para acceder el libro en línea
942 ## -
Koha item type Libro electrónico
Source of classification or shelving scheme Library of Congress Classification
Existencias
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Biblioteca Mons. Iñaki Mallona (Arecibo) Biblioteca Mons. Iñaki Mallona (Arecibo) Acceso en línea 09/08/2022         60000010172184 09/08/2022 EBook   09/08/2022 Libro electrónico
    Library of Congress Classification     Biblioteca de Mayagüez Biblioteca de Mayagüez Acceso en línea 24/01/2019 97 192.39   HF5548.4.M523 Q575 2016 50000003274122 24/01/2019 Ebook 192.39 24/01/2019 Libro electrónico
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