Detalles MARC
| 000 -LEADER |
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| fixed length control field |
04050cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
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18811253 |
| 003 - CONTROL NUMBER IDENTIFIER |
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OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190308141135.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151008s2016 nyu b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2015038800 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781433131479 (pbk. : alk. paper) |
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| Canceled/invalid ISBN |
9781453916520 (e-book) |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
P90 |
| Item number |
.L5845 2016 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
302.23 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Logan, Robert K., |
| Dates associated with a name |
1939- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
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| Title |
Understanding new media : |
| Remainder of title |
extending Marshall McLuhan / |
| Statement of responsibility, etc. |
Robert K. Logan. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
Second edition. |
| 264 #1 - |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Peter Lang, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2016] |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xviii, 470 pages ; |
| Dimensions |
23 cm. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
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| Series statement |
Understanding media ecology ; |
| Volume/sequential designation |
vol. 2 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. "New Media" and Marshall McLuhan: An Introduction -- 2. McLuhan's Methodology: Media as Extensions of Man and Mankind -- 3. Five Communication Ages: Adding the Mimetic and the Interactive Digital Ages -- 4. To What Extent Do the "New Media" Confirm or Contradict McLuhan's Predictions -- 5. The 15 Messages of "New Media": An Overview -- 6. The "Digital Economy": An Expansion of the Knowledge Economy -- 7. Scaffolding and Cascading Technologies and Media: Understanding New Media as the Extensions of Earlier Media or the Extensions of Extensions -- 8. The Spoken Word -- 9. The Written Word -- 10. Roads and Paper Routes -- 11. Number -- 12. Clothing -- 13. Housing -- 14. Money -- 15. Clocks -- 16. The Print -- 17. Comics -- 18. The Printed Word: Books and Libraries -- 19. Wheel, Bicycle, and Airplane -- 20. The Photograph -- 21. Press (or Newspapers) and the News -- 22. Motorcar -- 23. Ads -- 24. Games -- 25. Telegraph -- 26. The Typewriter -- 27. The Telephone -- 28. The Phonograph and New Modes of Recorded Music -- 29. Movies and Digital Videos -- 30. Radio -- 31. Television -- 32. Weapons -- 33. Automation (Plus the Factory) -- 34. Hybrid or Convergent Technologies -- 35. The Multifunction Printer, Photocopier, Scanner, and Fax -- 36. Personal Computers -- 37. The Smartphone -- 38. Computer Software -- 39. Computing -- 40. E-Mail, Instant Messaging (IM), and Short Message Service (SMS) -- 41. Bulletin Boards, Usenets, Listservs, and Chat -- 42. The World Wide Web -- 43. Social Media Including Twitter, Instagram, and Snapchat -- 44. Blogs -- 45. Search Engines Plus Google and Libraries -- 46. Video Conferencing and Web-Based Collaboration Tools -- 47. Virtual Reality (VR) and Simulations -- 48. Robots, Bots, and Agents -- 49. Artificial Intelligence (AI) and Expert Systems -- 50. "Smart Tags" and Dataspace -- 51. Enabling Technologies Not Dealt With in Understanding Media. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a "global village," making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression "the medium is the message." These predictions form the genesis of this updated volume by Robert K. Logan, a friend and colleague who worked with McLuhan. In this second edition of Understanding New Media Logan expertly updates McLuhan's Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
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| Personal name |
McLuhan, Marshall, |
| Dates associated with a name |
1911-1980. |
| Title of a work |
Understanding media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Mass media |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
|
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| Topical term or geographic name entry element |
Mass media |
| General subdivision |
History |
| Chronological subdivision |
21st century. |
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| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Technological innovations. |
| 942 ## - |
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| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |