Dirección de marketing / (Registro nro. 274778)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01537nam a22003854a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | PUCPR |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180906s2016 mx a b 001 0 spa |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004029595 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073237000 |
| 035 ## - | |
| System control number | 13814724 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | PUCPR |
| Language of cataloging | español |
| Transcribing agency | PUCPR |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | español |
| Language code of original | inglés |
| 042 ## - | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | bev |
| 092 00 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8 |
| Item number | K87m E 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | autor |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Marketing management / |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Dirección de marketing / |
| Statement of responsibility, etc. | Philip Kotler, Kevin Keller ; traducción Leticia Esther Pineda Ayala , Lourdes Amador Araujo , revisión técnica Javier Cervantes González. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decimoquinta edición. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México : |
| Name of producer, publisher, distributor, manufacturer | Pearson Educación , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1volumen (paginación variada ) : |
| Other physical details | ilustraciones (a color) |
| Dimensions | 27 cm. |
| 336 ## - CONTENT TYPE | |
| Source | 2 rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | 2 rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | 2 rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 490 ## - SERIES STATEMENT | |
| Series statement | Always Learning |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de : Marketing management / kotler, Philip, keller, kelvin- New Jersey : Pearson Education, Inc , 2016. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Incluye referencias bibliográficas y un índice. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Recibido 05/08 mgb |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Topical term or geographic name entry element | Mercadeo |
| General subdivision | Administración |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| Dates associated with a name | 1956- |
| Relator term | autor |
| Personal name | Pineda Ayala, Leticia Esther |
| 9 (RLIN) | 4974 |
| Relator term | traductora |
| Personal name | Amador Araujo , Lourdes, |
| 9 (RLIN) | 296018 |
| Relator term | traductora |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Classification part | 658.8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 02/11/2018 | 14 University Book | 66.00 | 658.8 K87m E 2016 | 80000002622192 | 09/11/2018 | 76.00 | 09/11/2018 | Libro |