Principles of marketing / (Registro nro. 270564)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00906nam a22002895 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180719155802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180719ssp 2017 a|||grb|| 00| 0 eengd |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788417024352 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| Classification number | 658.8 |
| Item number | C169p |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Calvo Porral, Cristina |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Cristina Calvo Porral, John L. Stanton. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | ESIC Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 311 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| 490 ## - SERIES STATEMENT | |
| Series statement | Libros Profesionales de Empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 131165 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 164070 |
| Topical term or geographic name entry element | Sales management |
| 9 (RLIN) | 79988 |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Attitudes. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 295672 |
| Personal name | Stanton, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Edition | 23 |
| Classification part | 658.8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 30/04/2018 | 7 (MsBooks) | 27.95 | 658.8 C169p | 80000002602947 | 30/04/2018 | 37.95 | 30/04/2018 | Libro |