Mastering business for strategic communicators : (Registro nro. 269214)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180307103846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170814s2018 uk |||fs|||| 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781787145030 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | ost |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD58.95 |
| Item number | .M378 2018 |
| 245 00 - TITLE STATEMENT | |
| Title | Mastering business for strategic communicators : |
| Medium | [electronic resource] |
| Remainder of title | Insights and Advice from the C-suite of Leading Brands / |
| Statement of responsibility, etc. | edited by Matthew W. Ragas, and Ron Culp, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | United Kingdom : |
| Name of publisher, distributor, etc. | Emerald Group Publ., |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Electronic text (xxix, 288 pages) |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | computer |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | online resource |
| 500 ## - GENERAL NOTE | |
| General note | Includes glossary. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Front Matter -- Part I: Introduction -- 1. Advising “the Room Where It Happens”: The Business Case for Business Acumen -- Part II: Communications, Business Acumen, and the C-suite -- 2. The Communicator as Integrator -- 3. Why Business Acumen Matters More Than Ever -- 4. From Farm to Pharm: Business and Life Lessons Learned in the Barnyard -- Part III: Finance and Investor Relations -- 5. Taking the Numb Out of Numbers: Working with the Office of the CFO -- 6. The Partnership between Corporate Communications and Investor Relations -- Part IV: Human Resources and Employee Engagement -- 7. Mastering Business Means First Understanding Your People -- 8. Employees as Drivers of Corporate Brand and Reputation -- 9. Have a Seat at the Table — Not on the Fringes -- Part V: Corporate Strategy, Innovation, and Legal -- 10. Collaborating with Strategy and Innovation: Taking on the Challenge to “Communicate the Amoeba” -- 11. Telling the Story of Value Creation -- 12. Lessons from My Father: Bringing the “Greener Rules” to Corporate Strategy and Planning -- 13. Understanding the Corporate Legal Department -- Part VI: Marketing, Brand, and Data Analytics -- 14. Driving to the Right Place: Aligning Communications with Business Goals and Objectives -- 15. Peas in a Pod: Communications and the Chief Marketing Officer -- 16. Learn the Language of Business and Keep What You Earn -- Part VII: Social Responsibility and Transparency -- 17. Trust, Truth, and Transparency: Why Hard Facts and Corporate Honesty Matter -- 18. How Communicators Can Help Corporations Make a Difference -- 19. Communications for Social Good -- Part VIII: Communication and Corporate Transformations -- 20. Building Communications’ Influence during Corporate Transformation -- 21. Accentuate the Positive: The Communicator’s Catalytic Effect -- 22. Communications Leadership that Strong Leaders Expect -- Part IX: Summing Up -- 23. Observations and Conclusions from “Masters of Business” -- About the Authors -- Resources on Business Acumen -- Glossary -- Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The most successful communication professionals are no longer just communication experts—they are masters of business. To serve as trusted advisors to the C-suite and to collaborate across the enterprise means it is necessary to have a strong grounding in business acumen. Mastering Business provides strategic communications and public relations students and professionals with expert insights and advice into the various major business functions and departments. From an assemblage of top strategic communication leaders comes this collection of more than 20 essays from current and former Chief Communications Officers (CCOs). The authors show the business areas that communicators help convene, integrate, and translate across their enterprises and to external stakeholders. Each chapter features a Career Spotlight by the CCO and a C-suite View response from a business leader, including CEOs, presidents, and CFOs from household names like GE, GM, Southwest Airlines, Starbucks, Walgreens Boots Alliance, and SAP. This collection provides readers with a rare view of the leadership roles played by top strategic communicators inside some of today’s most well-known brands and organizations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 154934 |
| Topical term or geographic name entry element | Public relations |
| Form subdivision | Handbooks, manuals, etc |
| 9 (RLIN) | 294966 |
| Topical term or geographic name entry element | Corporations |
| General subdivision | Public relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 295210 |
| Personal name | Ragas, Matthew R. |
| Relator term | editor |
| 9 (RLIN) | 295212 |
| Personal name | Culp, Ron. |
| Relator term | editor |
| 856 ## - | |
| Uniform Resource Identifier | https://ebookcentral.proquest.com/lib/pucpr-ebooks/detail.action?docID=4981623 |
| Public note | Presione para acceder el libro en línea |
| 942 ## - | |
| Koha item type | Libro electrónico |
| Source of classification or shelving scheme | Library of Congress Classification |
| Classification part | HD58.95 .M378 2018 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Acceso en línea | 08/03/2018 | 301 | 60000010160445 | 08/03/2018 | Ebooks | 08/03/2018 | Libro electrónico | ||||||||
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 22/02/2018 | 23 | 68.52 | HD58.95 .M378 2018 | 50000003268918 | 22/02/2018 | c. 1 | 68.52 | 22/02/2018 | Libro electrónico |