The quintessence of strategic management : (Registro nro. 268934)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00886nam a22002415i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 18864639 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180305101300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151119r2016 nyua fs 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2015957959 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783662484890 |
| International Standard Book Number | 9783662484906 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - | |
| Authentication code | pcc |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.28 |
| Item number | .K68 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 3674 |
| Personal name | Kotler, Philip, |
| Dates associated with a name | 1931- |
| Relator term | author |
| 245 04 - TITLE STATEMENT | |
| Title | The quintessence of strategic management : |
| Remainder of title | what you really need to know to survive in business / |
| Statement of responsibility, etc. | Philip Kotler, Roland Berger & Nils Bickhoff. |
| Medium | [electronic resource] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 264 #1 - | |
| Place of production, publication, distribution, manufacture | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Springer Berlin Heidelberg, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Electronic text (vii, 113 pages) ; |
| Other physical details | tables. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Source | rdacarrier |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 295175 |
| Title | Quintessence Series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 111-113). |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Introduction: Essential Strategy Know-How and Nothing More -- 2. Strategy and Strategic Management: A First Basic Understanding -- 3. Strategic Frames of Reference: The Key Tools of Strategy Determination, Their Principles, and How They Interact -- 4. Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years -- 5. Summary: It´s Your Turn! -- About the Authors -- Bibliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the focal areas and considerations of strategy in practice. It enables managers to analyze and interpret business information with regard to the underlying strategic notions. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 174959 |
| Topical term or geographic name entry element | Strategic planning |
| 9 (RLIN) | 67258 |
| Topical term or geographic name entry element | Business management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 295176 |
| Personal name | Berger, Roland. |
| Relator term | author |
| 9 (RLIN) | 295177 |
| Personal name | Bickhoff, Nils |
| Relator term | author |
| 856 ## - | |
| Uniform Resource Identifier | http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1177693&site=ehost-live |
| Public note | Presione para acceder el libro en línea |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro electrónico |
| Classification part | HD30.28 .K68 2016 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Acceso en línea | 31/01/2018 | 23 | 134.70 | HD30.28 .K68 2016 | 50000003249884 | 31/01/2018 | c. 1 | 134.70 | 31/01/2018 | Libro electrónico |