Branded entertainment : (Registro nro. 267817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | a |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180309140927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180309s2016 sp a|||f b||| 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978841642636 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EVLG |
| Language of cataloging | spa |
| Description conventions | rda |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.827 |
| Item number | A2837b |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aguilera Gamoneda, Joaquin de |
| 9 (RLIN) | 44080 |
| 245 ## - TITLE STATEMENT | |
| Title | Branded entertainment : |
| Remainder of title | cuando el branded content se convierte en emtretenimiento / |
| Statement of responsibility, etc. | Joaquín de Aguilera, Miguel Baños. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | ESIC Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 253 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| 490 ## - SERIES STATEMENT | |
| Series statement | Libros profesionales de empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography : (p. [245]-253). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 295256 |
| Topical term or geographic name entry element | Product placement is mass media |
| 9 (RLIN) | 154120 |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 204258 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 23 |
| Classification part | 658.827 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 09/01/2018 | 7 (MsBooks) | 28.95 | 658.827 A2837b | 80000002579723 | 09/01/2018 | 38.95 | 09/01/2018 | Libro | ||||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 30/06/2018 | MS Books | 28.95 | 658.827 A2837b | 60000010163456 | 30/10/2019 | 38.95 | 30/10/2019 | Libro | 1 |