El libro del marketing interactivo y la publicidad digital / (Registro nro. 267760)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00632cam a22001935a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180307091916.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180306s2013 sp a rb 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788473569071 (rústica) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UT |
| Language of cataloging | spa |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 092 0# - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.872 |
| Item number | L6978 |
| 245 03 - TITLE STATEMENT | |
| Title | El libro del marketing interactivo y la publicidad digital / |
| Statement of responsibility, etc. | Eduardo Liberos, Alvaro Núñez, Ruth Bareño, Rafael García del Poyo, Juan Carlos Gutiérrez-Ulecia, Gabriela Pino. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | ESIC Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 491 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| 490 0# - SERIES STATEMENT | |
| Series statement | Libros profesionales de empresa |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | MS Books. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Interactive marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 295202 |
| Personal name | Liberos, Eduardo. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Edition | 23 |
| Classification part | 658.872 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 11/01/2018 | 7 (MsBooks) | 32.95 | 4 | 1 | 658.872 L6978 | 80000002579673 | 08/11/2019 | 30/09/2019 | 42.95 | 11/01/2018 | Libro | |||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 15/09/2017 | MS BOOKS | 32.95 | 658.872 L6978 | 60000010163282 | 15/01/2021 | 42.95 | 15/01/2021 | Libro | 1 |