Revolución mobile : (Registro nro. 267758)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01944nam a2200397 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191010180844.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | ta d gr 001 0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180305s2016 sp a d gr 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788416462568 (rústica) : |
| Terms of availability | $25.95 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CY |
| Modifying agency | CY |
| -- | rda |
| Language of cataloging | spa |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | ita |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CYCI |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Edition number | 23 |
| Classification number | 658.872 |
| Item number | B866r E |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brognara, Roberto |
| 240 10 - UNIFORM TITLE | |
| Uniform title | Rivoluzione mobile : i cambiamenti sociali e di marketing introdotti dale tecnologie mobile. |
| 245 10 - TITLE STATEMENT | |
| Title | Revolución mobile : |
| Remainder of title | Los cambios sociales y de marketing producidos por las tecnologías móviles / |
| Statement of responsibility, etc. | Roberto Brognara ; traducción: Anna Genis Falgueras y Belén Campos Sánchez. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Los cambios sociales y de marketing producidos por las tecnologías móviles. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | ESIC Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 175 pages ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | (Libros profesionales de empresa) |
| 500 ## - GENERAL NOTE | |
| General note | Traducción de: Rivoluzione mobile : i cambiamenti sociali e di marketing introdotti dale tecnologie mobile, |
| General note | Incluye notas al calce e índice. |
| 505 00 - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Prólogo -- Introducción -- Parte I -- El ecosistema mobile -- Nota a la parte I -- Capítulo I. -- Los productos -- Capítulo 2. Las redes móviles -- Capítulo 3. Los contenidos y las "m" actividades -- Capítulo 4. Definiendo mobile -- Parte II -- La mobile age -- Capítulo 5. Los cambios sociales -- Capítulo 6. Los cambios en el marketing -- Capítulo 7. La marcom -- Epilogo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Telemarketing |
| Topical term or geographic name entry element | Internet marketing |
| Topical term or geographic name entry element | Communication in marketing |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Technological innovations. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Falgueras,: Anna Genis Belén Campos Sánchez, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Classification part | 658.872 |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Edition | 23 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 08/01/2018 | 7(MSBooks) | 25.95 | 3 | 658.872 B866r E | 80000002579715 | 13/11/2018 | 11/09/2018 | 35.95 | 08/01/2018 | Libro | 1 | |||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | Colección General ab | 10/09/2017 | MS Books | 25.95 | 658.872 B866r | 60000010162342 | 10/10/2019 | 1 | 35.95 | 10/10/2019 | Libro | |||||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | 31/10/2024 | 76 | 25.95 | 31/10/2024 | Ej. | 25.95 | 31/10/2024 | Libro | ||||||||||
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 09/08/2017 | 38 | 25.95 | 2 | HF5415.1265 .B7618 2016 | 50000003263836 | 13/02/2018 | 24/01/2018 | c.1 | 25.95 | 09/08/2017 | Libro |