El plan de marketing digital en la práctica / (Registro nro. 261533)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01468nam a22003495 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180717125505.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161212s2017 sp a r 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788417024338 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UT |
| Transcribing agency | ost |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | UTCI |
| Copy statement | 1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 .V538 2017 |
| 092 0# - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.514 |
| Item number | S157p |
| -- | 2015 |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sainz de Vicuña Ancín, José Ma. |
| Relator code | author |
| 245 13 - TITLE STATEMENT | |
| Title | El plan de marketing digital en la práctica / |
| Statement of responsibility, etc. | José María Sainz de Vicuña Ancín. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Segunda edición revisada y actualizada |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Esic, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 268 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 294927 |
| Title | Libros Profesionales de Empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages [267]-269). |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Capítulo 1. Aportación del marketing a la empresa en la era digital -- Capítulo 2. Cómo elaborar con éxito su plan de marketing digital -- Capítulo 3. El plan de marketing digital de Ternua -- Capítulo 4. Có hacer el seguimiento y el control del plan de marketing -- Epílogo Hacia una nueva era empresarial -- Bibliografía. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | MS Books. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Topical term or geographic name entry element | Online-Marketing. |
| 9 (RLIN) | 295671 |
| Topical term or geographic name entry element | Electronic commerce |
| 9 (RLIN) | 91171 |
| General subdivision | Marketing |
| Topical term or geographic name entry element | Internet marketing |
| 9 (RLIN) | 115752 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Edition | 23 |
| Classification part | 658.872 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 30/04/2018 | 7 (MsBooks) | 24.95 | 1 | 658.872 S157p2 | 80000002602921 | 08/11/2019 | 34.95 | 30/04/2018 | Libro | 30/09/2019 | |||||
| Dewey Decimal Classification | Biblioteca Mons. Iñaki Mallona (Arecibo) | Biblioteca Mons. Iñaki Mallona (Arecibo) | 31/10/2024 | 76 | 23.95 | 31/10/2024 | Ej. | 23.95 | 31/10/2024 | Libro | |||||||||
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 25/08/2017 | 38 | 24.95 | HF5415.13 .V538 2017 | 50000003249397 | 25/08/2017 | c. 1 | 24.95 | 25/08/2017 | Libro |