Fundamentos y técnicas de investigación comercial / (Registro nro. 261532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01628nam a2200205 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180124111141.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140905s2017 sp 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788417024406 |
| 035 ## - | |
| System control number | (OCoLC)904674301 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SpMaUCCE |
| Language of cataloging | spa |
| Transcribing agency | ost |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | ost |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 .G736 2017 |
| 080 ## - | |
| Universal Decimal Classification number | 658.8 |
| Edition identifier | 2004 |
| 099 1# - | |
| Classification number | UCM2OCLC |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grande Esteban, Ildefonso. |
| Relator code | author |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos y técnicas de investigación comercial / |
| Statement of responsibility, etc. | Ildefonso Grande Esteban, Elena Abascal Fernández. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Decimotercera edición revisada y actualizada |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pozuelo de Alarcón (Madrid) : |
| Name of publisher, distributor, etc. | ESIC, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 439 pages ; |
| Dimensions | 24 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| 9 (RLIN) | 294927 |
| Title | Libros Profesionales de Empresa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (pages 437-439) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Presentación -- Agradecimientos -- Capítulo 1. Concepto y planificación de la investigación comercial -- Capítulo 2. Fuentes de información I: Fuentes cualitativas -- Capítulo 3. Fuentes de información II: Fuentes cuantitativas -- Capítulo 4. Experimentación y diseño de experimentos -- Capítulo 5. Diseño de cuestionarios -- Capítulo 6. Medición y escalas -- Capítulo 7. Técnicas de selección de muestras: el muestreo -- Capítulo 8. Análisis clásico de la información -- Capítulo 9. Análisis multivariante de la información (I) Métodos de interdependencia -- Capítulo 10. Análisis multivariante de la información (II) Métodos de interdependencia -- Capítulo 11. Preparación de informes. Un caso de posicionamiento en el mercado de vehículos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 294928 |
| Personal name | Abascal Fernández, Elena. |
| Relator term | author |
| 942 ## - | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Classification part | HF5415.2 .G736 2017 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 25/08/2017 | 38 | 45.95 | HF5415.2 .G736 2017 | 50000003249413 | 25/08/2017 | c. 1 | 45.95 | 25/08/2017 | Libro |