Writing music for commercials : (Registro nro. 260094)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04052cam a2200373 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170621104553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170615s2015 mduag 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014037263 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781442246669 (hardcover : alk. paper) |
| International Standard Book Number | 9780810884106 (pbk. : alk. paper) : $45.00 |
| Canceled/invalid ISBN | 9780810884113 (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| -- | AR |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 042 ## - | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | MT67 |
| Item number | .Z34 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 781.5/413 |
| Edition number | 23 |
| 092 0# - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | SM 781.5413 |
| Item number | Z18w3 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zager, Michael. |
| 245 10 - TITLE STATEMENT | |
| Title | Writing music for commercials : |
| Remainder of title | television, radio, and new media / |
| Statement of responsibility, etc. | Michael Zager. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition. |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Lanham, Maryland : |
| Name of producer, publisher, distributor, manufacturer | Rowman & Littlefield, |
| Date of production, publication, distribution, manufacture, or copyright notice | ©2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 312 pages : |
| Other physical details | illustrations, music ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising agency and process structure -- Composing for television and radio commercials versus composing for films -- Musical skills (approaching composition for commercials) -- Analyzing commercials (from a musical viewpoint) -- Underscoring (compositional techniques) -- Arranging and orchestration concepts (including sound effects and sound design) -- Jingle writing -- Composing music for radio commercials -- Corporate videos and infomercials (long-form commercials) -- Theatrical trailer music (motion picture trailer music) -- Video game music -- Internet commercials, website music, and web series (webisodes) -- Sound design and foley effects -- The business of commercials. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In Writing Music for Commercials: Television, Radio, and New Media, professor, composer, arranger, and producer Michael Zager describes the process of composing and arranging music specifically for commercials across the growing variety of media formats. Writing music for commercials requires composers not only learn the craft of writing short-form compositions that can stand on their own, but also understand the advertising business. In this third edition of his original Writing Music for Television and Radio Commericals, Zager walks starting composers through the business and art of writing music that aims for a product's target audience and, when done well, hits its mark. Chapter by chapter, Zager covers a broad array of topics: how to approach and analyze commercials from a specifically musical perspective, the range of compositional techniques for underscoring and composing jingles, the standard expectations and techniques for arranging and orchestration, and finally the composing of music for radio commercials, corporate videos, infomercials, theatrical trailers, video games, Internet commercials, websites, and web series (webisodes). This third edition has been updated to include more in-depth analysis of the changing landscape of music writing for modern media, with critical information on composing not only for the Web but for mobile applications, from video-driven advertising in online newspapers to electronic greeting cards. Zager also includes new interviews with industry professionals, updated business information, the latest sound design concepts, and much more. Writing Music for Commercials: Television, Radio, and New Media features *Easy-to-read chapters for beginning and intermediate music composition students. *Over a hundred graphics and musical examples *Interviews with industry professionals *An assortment of assignments to train and test readers, preparing them for the world of writing music for various media. *Audio samples that illustrate the book's principle, which can now be accessed online. Writing Music for Commercials is designed not only for composers but for students and professionals at every level." --Publisher description. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | AR16-29547 ; Rec. 19/jul/2016 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Music in advertising |
| General subdivision | Instruction and study. |
| Topical term or geographic name entry element | Television advertising |
| Topical term or geographic name entry element | Radio advertising |
| Topical term or geographic name entry element | Internet advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Edition | 23 |
| Classification part | 781.5413 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Colección General bev | 15/06/2017 | 19 (Amazon) | 88.28 | 781.5413 Z18w3 | 80000002574765 | 15/06/2017 | 98.28 | 15/06/2017 | Libro |