Entrepreneurship. (Registro nro. 248993)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 12587nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241218122736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150831s2014 a fri 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 91000000047308 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD62.5 |
| Item number | B94 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 658.4 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bygrave, William D. |
| 9 (RLIN) | 67477 |
| 245 10 - TITLE STATEMENT | |
| Title | Entrepreneurship. |
| Remainder of title | William Bygrave, Babson College, Andrew Zacharakis. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United States of America |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc. |
| Date of production, publication, distribution, manufacture, or copyright notice | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 593 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediaded |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents : <br/>Preface vii --<br/>1 The Power of Enterpreneurship --<br/>Entrepreneurship and Small Business in the United States 2 --<br/>Entrepreneurial Revolution 4 --<br/>Web: Three Revolutions Converge 8 --<br/>Entrepreneurship Revolution Strikes Gold 9 --<br/>Creative Destruction 11 --<br/>Causes of the Entrepreneurial Revolution 12 --<br/>Changes in the Entrepreneurial Framework Conditions 14 --<br/>Churning and Economic Growth 17 --<br/>Global Entrepreneurship Monitor 19 --<br/>Principal Findings from GEM 19 --<br/>Activity 20 --<br/>Necessity- and Opportunity-Driven Entrepreneurs 20 --<br/>Age Distribution 23 --<br/>Gender Differences 23 --<br/>Growth Expectations and Job Creation 24 --<br/>21st-Century Economies: Anglo-Saxon or Social Models? 26 --<br/>Conclusion 28 --<br/>Your Opportunity Journal 29 -- <br/>Web Exercise 29 --<br/>Notes 29 --<br/>CASE: ALISON BARNARD 35 --<br/>2 The Entrepreneurial Process 47 --<br/>Critical Factors for Starting a New Enterprise 48 --<br/>Personal Attributes 50 --<br/>Environmental Factors 50 --<br/>Other Sociological Factors 52 --<br/>Evaluating Opportunities for New Businesses 54 --<br/>The Opportunity 55 --<br/>The Customer 56 --<br/>The Timing 56 --<br/>The Entrepreneur and the Management Team 58 --<br/>Resources 58 --<br/>Determining Resource Needs and Acquiring Resources 59 --<br/>Startup Capital 61 --<br/>Profit Potential 63 --<br/>Ingredients for a Successful New Business 65 -- <br/>Conclusion 67 -- <br/>Your Opportunity Journal 67 --<br/>Notes 67 --<br/>CASE: VERA BRADLEY 69 --<br/>3 Opportunity Recognition, Shaping, and Reshaping 79 --<br/>From Glimmer to Action: How Do I Come Up with a Good Idea? 80 --<br/>Finding Your Passion 80 Idea Multiplication 82 --<br/>Is Your Idea an Opportunity? 86 --<br/>The Customer 86 --<br/>The Competition 97 --<br/>Suppliers and Vendors 100 --<br/>The Government 101 --<br/>The Global Environment 101 --<br/>The Opportunity Checklist 101 --<br/>"I Don't Have an Opportunity" 101 --<br/>Conclusion 103 --<br/>Your Opportunity Journal 104 --<br/>Web Exercise 104 --<br/>Notes 104 --<br/>CASE: JIM POSS 107 --<br/>4 Understanding Your Business Model and Developing Your Strategy --<br/>The Business Model 121 --<br/>The Revenue Model 122 --<br/>The Cost Model 125 --<br/>The First Mover Myth 127 --<br/>Formulating a Winning Strategy 129 -- <br/>The People Are What Matters 130 --<br/>Entry Strategy 132 --<br/>Growth Strategy 135 --<br/>Conclusion 143 --<br/>Your Opportunity Journal 143 --<br/>Web Exercise 143 --<br/>Notes 144 --<br/>CASE: ZUMBA FITNESS 146 --<br/>5 Entrepreneurial Marketing --<br/>Why Marketing Is Critical for Entrepreneurs 158 --<br/>Entrepreneurs Face Unique Marketing Challenges 158 --<br/>Acquiring Market Information 159 --<br/>Marketing Strategy for Entrepreneurs 161 --<br/>Segmentation, Targeting, and Positioning 161 --<br/>The Marketing Mix 162 --<br/>Guerrilla Marketing 175 --<br/>Marketing Skills for Managing Growth 176 --<br/>Understanding and Listening to the Customer 176 --<br/>Building the Brand 177 -- <br/>Conclusion 178 -- <br/>Your Opportunity Journal 178 --<br/>Web Exercise 179 --<br/>Appendix : Customer Interview 179 --<br/>General Outline : It Needs to Be Tailored to Meet Your Research Needs 179 --<br/>Notes 180 --<br/>Case : EU Yan Sang International, LTD. 182 --<br/>6 Building the Founding Team --<br/>Power of the Team 198 --<br/>Where Do You Fit? 199 -- <br/>How to Build a Powerful Team 203 --<br/>Bootstrapping: Building the Team Based on Stage of Venture Life 205 --<br/>Compensation 206 --<br/>Equity 206 --<br/>Salary 211 --<br/>Other Compensation Considerations 211 --<br/>External Team Members 212 --<br/>Outside Investors 212 --<br/>Lawyers 212 --<br/>Accountants 213 --<br/>Board of Advisors 214 --<br/>Board of Directors 214 --<br/>Keeping the Team Together 215 --<br/>Burnout 216 --<br/>Family Pressure 217 --<br/>Interpersonal Conflicts 217 --<br/>Conclusion 217 --<br/>Your Opportunity Journal 218 --<br/>Web Exercise 218 --<br/>Notes 218 --<br/>CASE: ZEO, INC. 221 --<br/>7 The Business Planning Process --<br/>The Planning Process 237 --<br/>The Story Model 239 --<br/>The Business Plan 240 --<br/>The Cover 240 --<br/>Executive Summary 241 --<br/>Table of Contents 241 --<br/>Industry, Customer, and Competitor Analysis 242 --<br/>Company and Product Description 246 --<br/>Marketing Plan 247 --<br/>Operations Plan 251 --<br/>Development Plan 252 --<br/>Team 253 --<br/>Critical Risks 255 --<br/>Offering 257 --<br/>Financial Plan 257 --<br/>Appendices 257 --<br/>Types of Plans 257 --<br/>Style Pointers for the Written Plan and Oral --<br/>Presentation 258 --<br/>Conclusion 259 --<br/>Your Opportunity Journal 260 --<br/>Web Exercise 260 --<br/>Notes 260 --<br/>Case : P'Kolino 261 --<br/>8 Bulding Your Pro-Forma Financial Statements --<br/>Common Mistakes 306 --<br/>Financial Statement Overview 307 --<br/>Building Your Pro-Forma Financial Statements 308 --<br/>Build-Up Method 308 --<br/>Revenue Projections 309 --<br/>Cost of Goods Sold 311 --<br/>Operating Expenses 312 --<br/>Preliminary Income Statement 314 --<br/>Comparable Method 315 --<br/>Building Integrated Financial Statements 317 --<br/>Income Statement 318 --<br/>Balance Sheet 320 --<br/>Cash Flow Statement 321 -- <br/>Putting It All Together 321 --<br/>Conclusion 323 --<br/>Your Opportunity Journal 323 --<br/>Web Exercise 324 --<br/>Notes 324 --<br/>CASE: P'KOLINO FINANCIALS 325 --<br/>9 Financing Entrepreneurial Ventures Worldwide --<br/>Entrepreneurial Financing for the World's Poorest 338 --<br/>Microfinancing 338 --<br/>Microcredit for the Poorest of the Poor 339 --<br/>Entrepreneurs and Informal Investors 339 --<br/>Amount of Capital Needed to Start a Business 341 --<br/>Characteristics of Informal Investors 344 --<br/>Financial Returns on Informal Investment 344 --<br/>Supply and Demand for Startup Financing 345 --<br/>Venture Capital 346 --<br/>Classic Venture Capital 347 --<br/>Importance of Venture Capital in the U.S. Economy 349 --<br/>Mechanism of Venture Capital Investing 351 --<br/>Financial Returns on Venture Capital 353 --<br/>Venture Capital in Europe 355 --<br/>Factors Affecting Availability of Financing 356 --<br/>Total Entrepreneurial Activity and Informal Investing 356 --<br/>Factors Affecting Informal Investing Capital 356 --<br/>Conclusion 357 --<br/>Your Opportunity Journal 357 --<br/>Web Exercise 358 --<br/>Notes 358 --<br/>CASE: DAYONE 360 --<br/>10 Raising Money for Starting and Growing Businesses 379 --<br/>Jim Poss, BigBelly Solar 379 --<br/>Bootstrapping New Ventures 380 --<br/>Valuation 381 --<br/>Earnings Capitalization Valuation 381 --<br/>Present Value of Future Cash Flows 382 --<br/>Market-Comparable Valuation (Multiple of Earings) 382 --<br/>Asset-Based Valuation 383 --<br/>Example of Market-Comparable Valuation 383 --<br/>Asset-Based Valuation Example 385 --<br/>Financing a New Venture 386 --<br/>Informal Investors 387 --<br/>Business Angels 389 --<br/>Searching for Business Angels 391 --<br/>Types of Business Angels 391 -- <br/>Putting Together a Round of Angel Investment 392 --<br/>Venture Capital 394 --<br/>Candidates for Venture Capital 394 --<br/>Ideal Candidates for Venture Capital 395 --<br/>Actual Venture-Capital Backed Companies 395 -- <br/>Dealing with Venture Capitalists 397 --<br/>Negotiating the Deal 398 --<br/>Follow On Rounds of Venture Capital 399 --<br/>Harvesting Investments 400 --<br/>Initial Public Offering 400 --<br/>Pros and Cons of an IPO 401 --<br/>The Process of Going Public 403 -- <br/>BFWS Goes Public 405 --<br/>Selling the Company 405 --<br/>A Strategic Acquisition: LowerMyBills.com 405 --<br/>Why Be Acquired? 407 --<br/>Conclusion 408 --<br/>Your Opportunity Journal 409 --<br/>Web Exercise 409 --<br/>Notes 410 --<br/>CASE: METACARTA: GROWING A COMPANY, DO WE TAKE THE VC MONEY? 413 --<br/>11 Debt and Other Forms of Financing --<br/>Getting Access to Funds-Start with Internal Sources 423 --<br/>Start with Credit Cards and Home Equity --<br/>Cash Conversion Cycle 425 -- <br/>Working Capital: Getting Cash from Receivables and Inventories 426 --<br/>Using Accounts Receivable as Working Capital 427 -- <br/>The Sales Pattern 428 --<br/>Cash versus Credit Sales 428 --<br/>Credit Policies 428 --<br/>Setting Credit Terms 429 --<br/>Collection Policies 430 --<br/>Setting Credit Limits for Individual Accounts 431 --<br/>Inventory 432 --<br/>Sources of Short Term Cash: More Payables, Less Receivables 433 --<br/>Cash from Short Term Bank Loans 433 --<br/>Cash from Trade Credit 434 --<br/>Cash Obtained by Negotiating with Suppliers 434 --<br/>Cash Available Because of Seasonal Business Credit Terms 434 --<br/>Advantages of Trade Credit 435 --<br/>Cash Obtained by Tightening Up Accounts Receivable Collections 435 --<br/>Obtaining Bank Loans Through Accounts Receivable Financing 436 --<br/>Pledging 436 --<br/>Pledging with Notification 436 --<br/>Factoring 436 --<br/>Recourse 437 --<br/>Obtaining Loans against Inventory 437 --<br/>Obtaining "Financing" from Customer Prepayments 438 --<br/>Choosing the Right Mix of Short Term Financing 438 --<br/>Traditional Bank Lending: Short Term Bank Loans 438 --<br/>Maturity of Loans 439 --<br/>Interest Rates 439 --<br/>Collateral 440 --<br/>Applying for a Bank Loan 441 --<br/>Restrictive Covenants 441 --<br/>General Provisions 442 --<br/>Routine Provisions 442 --<br/>Specific Provisions 443 --<br/>Equipment Financing 443 --<br/>Obtaining Early Financing from External Sources 443 --<br/>SBA Guaranteed Loans 444 --<br/>Applying for an SBA Loan 444 --<br/>Planning Cash Flow and Planning Profits 445 --<br/>Conclusion 446 --<br/>Your Opportunity Journal 447 --<br/>Web Exercise 447 --<br/>Notes 447 -- <br/>CASE: FEED RESOURCE RECOVERY 449 --<br/>12 Legal and Tax Issues, Including Intellectual Property --<br/>Why, When, and How to Choose an Attorney 463 --<br/>Leaving Your Present Position 464 --<br/>Corporate Opportunity 464 --<br/>Recruitment of Fellow Employees 464 --<br/>Noncompetition 465 --<br/>Intellectual Property 466 --<br/>The Basics: What Is Protectable and How Should It Be Protected? 467 --<br/>Patents 467 --<br/>Trade Secrets 472 --<br/>Trademarks 474 --<br/>Copyright 476 --<br/>International Protection for Intellectual Property 477 --<br/>Choice of Legal Form 479 --<br/>Control 480 --<br/>Personal Liability 481 --<br/>Taxation 482 --<br/>Initial Investment of the Founders 483 --<br/>Administrative Obligations 484 --<br/>Choosing a Name 484 --<br/>Stockholders' and Operating Agreements 485 --<br/>Negotiating Employment Terms 485 --<br/>Disposition of Equity Interests 485 --<br/>Legal and Tax Issues in Hiring Employees 488 --<br/>Employees as Agents of the Company 488 --<br/>Employment Discrimination 489 --<br/>Employment Agreements 489 --<br/>Raising Money 489 --<br/>Conclusion 491 --<br/>Your Opportunity Journal 491 --<br/>Web Exercise 492 --<br/>Notes 492 --<br/>Case: Tessera 493 --<br/>13 Entrepreneurial Growth --<br/>Making the Transition from Startup to Growth 502 --<br/>Looking Forward : The Choice to Grow, or Not, or Sell 502 --<br/>A Model of Driving Forces of Growth 504 --<br/>The Growth Process 505 --<br/>Execution 505 --<br/>Instituting Controls 507 --<br/>Tracking Performance 508 --<br/>Managing the Cash Cycle 510 --<br/>Leveraging the Value Chain 512 --<br/>Maintaining the Entrepreneurial Organization 513 --<br/>Opportunity Domain 513 --<br/>Organizational Resources and Capabilities 516 --<br/>Obtaining Financial Resources for the Growing Company 517 --<br/>Intangible Resources and Capibilities 517 --<br/>Leadership 519 --<br/>Starting the Delegation to Decentralization 521 --<br/>Professional Management and Boards 521 --<br/>Coordinating the Driving Forces 522 --<br/>Leading People; Developing Entrepreneurs 522 --<br/>Conclusion 523 --<br/>Your Opportunity Journal 524 -- <br/>WEb Exercise 524 --<br/>Notes 525 --<br/>Case: Lazybones 526 --<br/>14 Social Entrepreneurship --<br/>Introduction 535 --<br/>The Rise in Social Entrepreneurship 536 --<br/>Social Entrepreneurship Defined 538 --<br/>A Social Entrepreneurship Typology 538 --<br/>1. Traditional Venture 540 --<br/>2. Social Consequence 540 --<br/>3. Social Purpose Venture 540 --<br/>4. Enterprising Nonprofit 541 --<br/>Hybrid Ventures 542 --<br/>Choosing Your Ventures Type 545 --<br/>Measuring Impact 547 --<br/>Conclusion 548 --<br/>Your Opportunity Journal 549 --<br/>Web Exercise 549 --<br/>Notes 550 --<br/>Case : Year Up: Workforce Training For Urban Youth 552 --<br/>Glossary 569 --<br/>Index 579 --<br/><br/><br/><br/><br/><br/><br/> |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | New business enterprises |
| 9 (RLIN) | 142320 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Small business |
| General subdivision | Management. |
| Source of heading or term | Local |
| 9 (RLIN) | 171102 |
| Topical term or geographic name entry element | Entrepreneurship |
| 9 (RLIN) | 92320 |
| Source of heading or term | Local |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andrew Zacharakis. |
| 9 (RLIN) | 196095 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Classification part | HD62.5 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Edition | Third Edition |
| Call number prefix | General |
| Call number suffix | B94 2014 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 20/08/2015 | amazon | 33.00 | 535858 | 1 | General HD62.5 B94 2014 | 91000000047308 | 24/10/2016 | 03/10/2016 | 1 | 43.00 | 20/08/2015 | Libro |