Protocolo y relaciones publicas (Registro nro. 247284)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02553nam a2200421Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 330585 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MiFhGG |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200605163402.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr un ---uuuua |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140927s2010 sp a ob 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788428336673 (electronic book) |
| Canceled/invalid ISBN | 9788497327916 |
| 035 ## - | |
| System control number | (OCoLC)892553186 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MiFhGG |
| Language of cataloging | eng |
| Transcribing agency | MiFhGG |
| Description conventions | rda |
| -- | pn |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | evl |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .M86 2010 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.2 |
| Edition number | 23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | Ebook |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Munoz Boda, Maria Soledad |
| Relator term | author. |
| 9 (RLIN) | 256376 |
| 245 10 - TITLE STATEMENT | |
| Title | Protocolo y relaciones publicas |
| Medium | [electronic resource] |
| Statement of responsibility, etc. | Ma. Soledad Munoz Boda. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1. edicion. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid |
| Name of producer, publisher, distributor, manufacturer | Paraninfo |
| Date of production, publication, distribution, manufacture, or copyright notice | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xviii, 316 pages) |
| Other physical details | color illustrations |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Gale virtual reference library |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Protocolo -- 2. Aplicacion del protocolo institucional -- 3. Aplicacion del protocolo empresarial -- 4. Elaboracion del programa y cronograma de un acto -- 5. Protocolo eclesiastico, militar y deportivo -- 6. Protocolo real y protocolo social -- 7. Las relaciones publicas -- 8. Aplicaciones de los fundamentos y los elementos de las relaciones publicas en el ambito turistico -- 9. Las relaciones publicas y la comunicacion -- 10. Aplicacion de los recursos de las relaciones publicas I : instrumentos informativos -- 11. Aplicacion de los recursos de las relaciones publicas II : instrumentos demostrativos y valorativos -- 12. Aplicacion practica de las relaciones publicas : la gestion de la crisis empresarial. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este libro presenta el mundo del protocolo y las relaciones publicas de manera didactica, practica, actual y explicita, ya que en cada capitulo se exponen de forma muy clara los objetivos y los contenidos, se ofrece un resumen de la unidad y se incluye un gran numero de actividades, ejemplos, tablas, organigramas y casos practicos. Ademas, la obra ofrece un glosario de terminos especificos que facilita la comprension de los contenidos. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations |
| 9 (RLIN) | 154934 |
| Source of heading or term | Local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Gale Group. |
| 9 (RLIN) | 226345 |
| 856 7# - | |
| Uniform Resource Identifier | http://go.galegroup.com/ps/start.do?p=GVRL&u=55pucpr |
| Link text | Acceso en el Campus PUCPR |
| Uniform Resource Identifier | https://login.ezproxy.pucpr.edu/login?url=http://go.galegroup.com/ps/start.do?p=GVRL&u=55pucpr |
| Link text | Acceso Remoto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro electrónico |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Acceso en línea | 27/05/2016 | 531954 | E-book | 8Gale0000000002 | 27/05/2016 | Libro electrónico |