Handbook of research on international advertising / (Registro nro. 230918)
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| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 03983nam a2200313Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 313129 |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20180921125701.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 130323s2012 maua b 000 0 eng d |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO | |
| Número de control de LC | 2011932885 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781848448582 (hardback) |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Centro catalogador/agencia de origen | DLC |
| Centro/agencia transcriptor | DLC |
| Lengua de catalogación | spa |
| Normas de descripción | rda |
| 245 00 - TÍTULO PROPIAMENTE DICHO | |
| título | Handbook of research on international advertising / |
| Mención de responsabilidad, etc. | [edited by] Shintaro Okazaki. |
| 260 ## - PIE DE IMPRENTA | |
| Ciudad de publicación | Northampton, Mass. : |
| Editor, distribuidor | Edward Elgar , |
| Fecha de publicación | 2012. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | xxiii, 543 pages |
| Ilustraciones | illustrations |
| Dimensiones | 24 centimeters. |
| 336 ## - TIPO DE CONTENIDO | |
| contenido | texto |
| 337 ## - MEDIACIÓN | |
| RDA | rdamedia |
| medio | no mediado |
| 338 ## - PORTADOR | |
| RDA | rdacarrier |
| Portador | volumen |
| 500 ## - NOTA GENERAL | |
| Nota general | The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. |
| 504 ## - NOTA DE BIBLIOGRAFÍA | |
| Bibliografía, etc. | Includes bibliographical references and index. |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | Cover; Copyright; Contents; About the editor; Contributors; Foreword; Preface; PART I LEADING THOUGHTS; 1 Best practices for cross-cultural advertising research: are the rules being followed?; 2 Understanding the role of culture in advertising; 3 Adoption of global consumer culture: the road to global brands; PART II CULTURE; 4 Project GLOBE and cross-cultural advertising research: developing a theory-driven approach; 5 Typologies of cultural dimensions and their applicability to international advertising; 6 Culture and the mind: implications for art, design and advertisement. PART III RETROSPECTIVE7 Advertising and consumer culture in Old Shanghai; 8 Unearthing insights into the changing nature of Japanese advertising via the grounded theory approach; 9 Twenty years on -- retailer advertising during and since the fall of the Soviet Union: Tallinna Kaubamaja, "Estonia's Department Store"; PART IV RESEARCH METHOD; 10 International advertising research: conceptual and methodological issues; 11 Sampling in international advertising research; 12 Using partial least squares path modeling in advertising research: basic concepts and recent issues. PART V THE DIGITALIN FORMATION AGE13 International advertising theory and methodology in the digital information age; 14 Online advertising: a cross-cultural synthesis; 15 The role of e-WOM in international communication; PART VI CROSS-CULTURAL COMPARISON; 16 A comparative study of corporatere putation between China and developed Western countries; 17 Probability markers in Croatian and Belgian advertisements and tolerance for ambiguity; 18 Social media usage and responses to social media advertising in emerging and developed economies; PART VII SOCIAL INTERACTION. 19 Raising the golden arches: advertising's role in the socialization of the world20 Transnational trust in advertising media; 21 The relation between gender and cultural orientation and its implications for advertising; PART VIIII MC AND THE GLOBAL MARKET; 22 The importance and relevance of integrated marketing communications: a global perspective; 23 Analysis of the relationship between advertisers and advertising agencies in the global market; Index. |
| 520 0# - RESUMEN | |
| Resumen | The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies. Forming a major reference tool, the Handbook provides comprehensive coverage of the area, including entries on: theoretical advances in international advertising research, culture and its impact. |
| 700 10 - COAUTOR PERSONAL | |
| Nombre de persona | Okazaki, Shintaro |
| Fechas asociadas al nombre | 1928- |
| 9 (RLIN) | 259814 |
| 050 00 - CLASIFICACIÓN LIBRARY OF CONGRESS | |
| clasificación | HF5814 .H36 2012 |
| 082 ## - CLASIFICACIÓN DECIMAL DEWEY | |
| Clasificación | 659.1072 |
| Clave de autor | H2361 |
| edición | 23 |
| 650 00 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Advertising |
| Subdivisión general | Research. |
| 9 (RLIN) | 47734 |
| Fuente del encabezamiento o término | LEMB |
| Término de materia o nombre geográfico como elemento inicial | Marketing research |
| 9 (RLIN) | 131175 |
| Fuente del encabezamiento o término | Local |
| Término de materia o nombre geográfico como elemento inicial | Business |
| 9 (RLIN) | 67210 |
| Fuente del encabezamiento o término | Local |
| 942 ## - PUNTO DE ACCESO ADICIONAL KOHA | |
| Fuente del sistema de clasificación o colocación | Library of Congress Classification |
| Tipo de ítem Koha | Libro |
| Parte de la signatura que corresponde a la clasificación (Parte de la clasificación) | HF 5814 .H36 2012 |
| Prefijo de la signatura | HF 5814 |
| Sufijo de la signatura | .H36 2012 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | Dewey Decimal Classification | 659_107200000000000_H2361 | 128011 | Biblioteca Encarnación Valdés | Biblioteca Encarnación Valdés | Sala de Referencia bev | 27/05/2016 | Amazon | 260.00 | 504279 | 659.1072 H2361 | 80000002488305 | 27/05/2016 | r:313129 | z:Presup. 2012-13 | Referencia | |||||
| No | HF_5814_000000000000000__H36_2012 | 128006 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Sala de Referencia mb | 27/05/2016 | Edward Elgar | 260.00 | 519288 | HF5814 .H36 2012 | 50000003238812 | 27/05/2016 | r:313129 | Libro |