Brand Atlas (Registro nro. 221995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01378nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250114121531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040411t20112011njua bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010049604 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470433423 |
| Qualifying information | hardback |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | W44 2011 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| Dates associated with a name | 1948- |
| 9 (RLIN) | 290597 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand Atlas |
| Remainder of title | Branding Intelligence Made Visible |
| Statement of responsibility, etc. | Alina Wheeler, Joel Katz. |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey |
| -- | Canada |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc. |
| Date of production, publication, distribution, manufacture, or copyright notice | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 144 p. |
| Other physical details | ill. |
| Dimensions | 23 cm |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediaded |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Include bibliography. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents : <br/>Global Sourcing 12 --<br/>Speed 14 --<br/>Design Thinking 16 --<br/>Word of Mouth 18 --<br/>Conversation 20 --<br/>Interconnected 22 --<br/>Open Source 24 --<br/>Social Networks 26 --<br/>Experience 28 --<br/>Passion 30 --<br/>Transparency 32 --<br/>The Cloud 34 --<br/>Sustainability 36 --<br/>Mobility 38 --<br/>Crowdsourcing 40 --<br/>Free 42 --<br/>Placemaking 44 --<br/>Choice 46 --<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 64903 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 180992 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Source of heading or term | Local |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Classification part | HD69.B7 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | General |
| Call number suffix | W44 2011 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | JOHN WILEY & SONS, INC | 29.95 | 492353 | HD69 .B7 W43 2011 | 50000003230785 | 27/05/2016 | Libro | |||||||||
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 27/05/2016 | amazon | 15.41 | 465112 | General HD69.B7 W44 2011 | 91000000022822 | 27/05/2016 | 1 | 25.41 | Libro |