Designing Brand Identity : (Registro nro. 221965)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04530nam a22003617a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123103236.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 040411s2009 njua bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009018429 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470401422 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | W44 2009 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| Classification number | 338 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 9 (RLIN) | 290598 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing Brand Identity : |
| Remainder of title | an essential guide for the whole branding team. / |
| Statement of responsibility, etc. | Alina Wheeler. |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc. , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 310 p. |
| Other physical details | ill. ; (chiefly col.) |
| Dimensions | 29 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 292-293) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents :<br/>Brand basics :<br/>2 What is brand? --<br/>4 What is brand identity? --<br/>6 What is branding ?<br/>8 Who are stakeholders? --<br/>10 Why invest? --<br/>12 Brand strategy --<br/>14 Positioning --<br/>16 Big idea --<br/>18 Customer experience --<br/>20 Names --<br/>22 Brand architecture --<br/>24 Taglines --<br/>26 Staying on message --<br/>28 Cross cultures --<br/>Brand identity ideals :<br/>30 Overview --<br/>32 Vision --<br/>34 Meaning --<br/>36 Authenticity --<br/>38 Differantiation --<br/>40 Durability --<br/>42 Coherence --<br/>44 Flexibility --<br/>46 Commitment --<br/>48 Value --<br/>Brand identity elements : <br/>50 brandmarks --<br/>52 Sequence of cognition --<br/>54 Wordmarks --<br/>56 Letterform marks --<br/>58 Pictorial marks --<br/>60 Abstract marks -- <br/>62 Emblems --<br/>64 Characters --<br/>66 Look and feel --<br/>Brand forces :<br/>68 Brand Dynamics --<br/>70 Sustainability --<br/>72 Social media --<br/>74 Brand licensing --<br/>76 Private labeling --<br/>78 Certification --<br/>80 Personal branding --<br/>Before and after :<br/>82 Merger --<br/>83 New name --<br/>84 Redesign --<br/>86 Packaging --<br/>90 A process for success --<br/>92 Managing the process --<br/>94 Measuring success --<br/>96 Collaboration --<br/>98 Decision making --<br/>100 Insight --<br/>Phase 1 Conducting research :<br/>102 Overview --<br/>104 Market research --<br/>106 Usability --<br/>108 Marketing audit --<br/>110 Competitive audit --<br/>112 Language audit --<br/>114 Audit readout --<br/>Phase 2 Clarifying strategy --<br/>116 Overview --<br/>118 Narrowing the focus --<br/>120 Brand brief --<br/>122 Naming --<br/>Phase 3 Designing identify --<br/>124 Overview --<br/>126 Logotype + signature --<br/>128 Color --<br/>130 More color --<br/>132 Typography --<br/>134 Sound --<br/>136 Motion --<br/>138 Trial applications --<br/>140 Presentation --<br/>Phase 4 Creating touchpoints --<br/>142 Overview --<br/>144 Trademark process --<br/>146 Letterhead --<br/>148 Business card --<br/>150 Collateral --<br/>152 Website --<br/>154 Favicons --<br/>156 Signage --<br/>158 Product design --<br/>160 Packaging --<br/>162 Advertising --<br/>164 Environments --<br/>168 Uniforms --<br/>170 Ephemera --<br/>Phase 5 Managing assets --<br/>172 Overview --<br/>174 Changing brand identity --<br/>176 Launching brand identity --<br/>178 Building brand champions <br/>180 Internal design teams --<br/>182 Brand books --<br/>184 Standards content --<br/>186 Standards + guidelines --<br/>188 Online branding <br/>190 Reproduction files --<br/>192 Global metrics --<br/>196 ACLU --<br/>198 Amazon.com --<br/>200 Apotek --<br/>202 Assurant --<br/>204 Aveda Uruku --<br/>206 Beeline --<br/>208 BP --<br/>210 California Academy of Sciences --<br/>212 Cereality --<br/>214 Chambers Group --<br/>216 City Church Eastside --<br/>218 Coca Cola --<br/>220 Eimer Stahl --<br/>222 FedEx --<br/>224 Feng --<br/>226 FORA.tv --<br/>228 GE --<br/>230 Good Housekeeping Seal --<br/>232 Heavy Bubble --<br/>234 Herman Miller --<br/>236 Hot Wheels --<br/>238 HP --<br/>240 IUNI Educational --<br/>242 Kort & Godt --<br/>244 Laura Zindel --<br/>246 Library of Congress --<br/>248 MoMA --<br/>250 The New School --<br/>252 NIZUC --<br/>254 Obama --<br/>256 Olympic Games --<br/>258 Park Angels --<br/>260 PNC Virtual Wallet --<br/>262 Presbyterian Church --<br/>264 Preferred --<br/>266 (RED) --<br/>268 Saks Fifth Avenue --<br/>270 sugarFISH --<br/>272 Superman --<br/>274 Tate --<br/>276 Thomas Jefferson's Poplar Forest --<br/>278 TiVo --<br/>280 Unilever --<br/>282 Vanguard ETFs --<br/>284 Velfina --<br/>286 Vueling --<br/>288 The Wild Center --<br/>290 Xohm --<br/>292 Bibliography --<br/>294 Index --<br/>310 About the author --<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 64903 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 47734 |
| Source of heading or term | LEMB |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 180992 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Design |
| 9 (RLIN) | 86034 |
| General subdivision | Graphic Arts |
| Source of heading or term | General |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Edition | Third edition |
| Classification part | HD69.B7 |
| Call number prefix | General |
| Call number suffix | W44 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 10/03/2011 | amazon | 26.76 | 465091 | 1 | General HD69.B7 W44 2009 | 91000000022723 | 07/12/2017 | 30/11/2017 | 1 | 36.76 | 10/03/2011 | Libro |