Wikibrands (Registro nro. 221857)
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| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 02478nam a2200289Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 303128 |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20160527184435.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 110719s2011 nyu fr 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071749275 |
| 049 ## - FONDOS LOCALES (OCLC) | |
| Fondos de biblioteca | Mayaguez |
| 084 ## - OTRO NÚMERO DE CLASIFICACIÓN | |
| Número de clasificación | 85.40 |
| Fuente del número | bcl |
| 100 1# - AUTOR PERSONAL | |
| nombre | Moffitt, Sean. |
| 9 (RLIN) | 254637 |
| 245 10 - TÍTULO PROPIAMENTE DICHO | |
| título | Wikibrands |
| subtítulo | reinventing your company in a customer-driven marketplace |
| Mención de responsabilidad, etc. | Sean Moffitt and Mike Dover. |
| 260 ## - PIE DE IMPRENTA | |
| Ciudad de publicación | New York |
| Editor, distribuidor | McGraw-Hill |
| Fecha de publicación | c2011. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | xv, 318 p. |
| Ilustraciones | ill. |
| Dimensiones | 24 cm. |
| 590 ## - NOTA LOCAL (RLIN) | |
| Nota local | eigm 07/2011 |
| 504 ## - NOTA DE BIBLIOGRAFÍA | |
| Bibliografía, etc. | Includes bibliographical references (p. 291-308) and index. |
| 520 ## - RESUMEN | |
| Resumen | Sean Moffitt and Mike Dover show you how to take advantage of the exciting new models of business and technologies--and enthusiastic online communities--one click at a time. --from publisher description |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | The birth of wikibrands: from ownership, trust, want, preference, love, and now participation--a 150-year fascination -- The Wikibrand rallying cry: the new "mad men" -- A wikibrand road map: taking the high road and avoiding the potholes of a collaborative brand path -- The six benefits of wikibrands: marketing doesn't fit in tiny boxes anymore -- A wikibrand culture: changing your mind-set about the brand customer -- Focus: if I don't know where you're going, I don't want you getting there fast -- Language and content : business gets humanized and presses the "awesome" button -- Incentives, motivations, and outreach: brand fans do it for themselves, not for you -- Rules, guidelines and rituals: this is how we do things, and that's ok -- Tools and platforms: if you build it, they may come -- Community development: the life stages of a wikibrand community -- Internalizing community and channeling Tom Sawyer: the graying line between employee and enthusiast champions -- Community management: how to build a brand garden, not a ghost town -- Measurement and metrics: the imperfect science of monitoring wikibrand performance -- The personal wikibrand: your brand is what they say about you when you're not in the room --The future: brand participation comes alive in the company -- Reference guide: wikibrands extended. |
| 700 1# - COAUTOR PERSONAL | |
| Nombre de persona | Dover, Mike. |
| 9 (RLIN) | 218300 |
| 050 00 - CLASIFICACIÓN LIBRARY OF CONGRESS | |
| clasificación | HD69.B7 |
| Clave de autor | M653 2011 |
| 082 00 - CLASIFICACIÓN DECIMAL DEWEY | |
| Clasificación | 658.8/27 |
| edición | 22 |
| 100 1# - AUTOR PERSONAL | |
| -- | Local |
| 650 #0 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Fuente del encabezamiento o término | Local |
| Término de materia o nombre geográfico como elemento inicial | Wikis (Computer science) |
| 9 (RLIN) | 291002 |
| Fuente del encabezamiento o término | Local |
| Término de materia o nombre geográfico como elemento inicial | Internet marketing |
| 9 (RLIN) | 115752 |
| Fuente del encabezamiento o término | Local |
| Término de materia o nombre geográfico como elemento inicial | Product management |
| 9 (RLIN) | 154120 |
| Fuente del encabezamiento o término | Local |
| 700 1# - COAUTOR PERSONAL | |
| -- | Local |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | HD_69_000000000000000__B7_M653_2011 | 56118 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | THE MCGRAW-HILL COMPANIES | 21.80 | 464851 | HD 69 .B7 M653 2011 | 50000003205696 | 27/05/2016 | r:303128 | Libro |