Zag : (Registro nro. 215424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02887nam a2200349Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241220102102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 032410s2007 caua i 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006286727 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321426770 |
| 035 ## - | |
| System control number | (OCoLC)ocm73514888 |
| System control number | (OCoLC)73514888 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Language of cataloging | eng |
| Description conventions | rda |
| 042 ## - | |
| Authentication code | lccopycat |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | N48 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty. |
| 9 (RLIN) | 258145 |
| 245 10 - TITLE STATEMENT | |
| Title | Zag : |
| Remainder of title | the number-one strategy of high-performance brands : a whiteboard overview. / |
| Statement of responsibility, etc. | by Marty Neumeier. |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | United States of America : |
| Name of producer, publisher, distributor, manufacturer | New Riders , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 178 p. |
| Other physical details | ill. ; |
| Dimensions | 21 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Include index. |
| General note | The title proper, other title information and statement of responsibility spread into four pages. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>The Big Speedup 1 --<br/>The Real Competition is Clutter 6 --<br/>Brand to Brand Combat 14 --<br/>The New Definition of Brand 19 --<br/>Rosser Reeves Got One Out of Three 20 --<br/>The Trouble with Advertising 21 --<br/>Don't Offer More Offer Different 26 --<br/>Part 1 : Finding Your Zag --<br/>Hit 'EM Where They Ain't 33 --<br/>The Dynamics of Different and Good 34 --<br/>Look for the White Space 40 --<br/>Uncover a Need State 41 --<br/>Find a Parade 45 --<br/>Part 2 : Designing Your Zag --<br/>Brand as a System 47 --<br/>1. Who are you? 49 --<br/>2. What do you do ? 53 --<br/>3. What's your vision? 54 -- <br/>4. What wave are you riding? 56 --<br/>5. Who shares the brandscape? 60 --<br/>6. What makes you the ''only''? 65 --<br/>7. What should you add or subtract? 72 --<br/>8. Who loves you ? 76 --<br/>9. Who's the enemy ? 81 --<br/>10. What do they call you ? 82 --<br/>11. How do you explain yourself? 88 --<br/>12. How do you spread the word? 91 --<br/>13. How do people engage with you ? 94 --<br/>14. What do they experience ? 96 --<br/>15. How do you earn their loyalty? 100 --<br/>16. How do you extend your sucess ? 104 --<br/>17. How do you protect your portfolio? 108 --<br/>Part 3 : Renewing Your Zag --<br/>Scissors, paper, rock 115 --<br/>The focus of scissors 120 --<br/>The momentum of rock 121 --<br/>The size of paper 122 --<br/>How structure becomes stricture 124 --<br/>Unlocking your zag 126 --<br/>When good shareholders go bad 130 --<br/>The new prime directive 131 --<br/>A two stage rocket 132 --<br/>Zagging at the speed oof change 134 --<br/>The 17 step process 138 --<br/>Take home lessons 144 -- <br/>Recommended reading 158 --<br/>About Neutron 168 --<br/>Acknowledgments 170 --<br/>Index 172 --<br/>About the author 178 --<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 64903 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Product differentiation. |
| 9 (RLIN) | 154118 |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Planning. |
| 9 (RLIN) | 64903 |
| Source of heading or term | Local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | American Institute of Graphic Arts. |
| 9 (RLIN) | 195615 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Classification part | HD69.B7 |
| Call number prefix | General |
| Call number suffix | N48 2007 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 09/04/2009 | pionet | 95.05 | 446285 | General HD69.B7 N48 2007 | 91000000002741 | 27/05/2016 | 1 | 105.05 | 09/04/2009 | Libro |