Designing Brand Identity : (Registro nro. 215132)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04561nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250123150739.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030910s2006 njua bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005056961 |
| 015 ## - | |
| National bibliography number | GBA604074 |
| Source | bnb |
| 016 7# - | |
| Record control number | 013354420 |
| Source | Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471746843 |
| Qualifying information | cloth |
| International Standard Book Number | 9780471746843 |
| Qualifying information | cloth |
| 035 ## - | |
| System control number | (OCoLC)ocm62282713 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Language of cataloging | eng |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Description conventions | rda |
| 042 ## - | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | W44 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/27 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wheeler, Alina |
| 9 (RLIN) | 290598 |
| 245 10 - TITLE STATEMENT | |
| Title | Designing Brand Identity : |
| Remainder of title | a complete guide to creating, building and maintaining strong brands. / |
| Statement of responsibility, etc. | Alina Wheeler. |
| Medium | txt |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| -- | Canada : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, Inc. , |
| Date of production, publication, distribution, manufacture, or copyright notice | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 280 p. |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediaded |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 270-271) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents :<br/>2 Identity --<br/>4 What is a brand? --<br/>6 What is brand identity? --<br/>8 Why does it work? --<br/>10 When is it needed? --<br/>12 Who creates it ? --<br/>14 Why invest in brand identity? --<br/>Brand identity ideals :<br/>16 Overview --<br/>18 Vision --<br/>20 Meaning --<br/>22 Authenticity --<br/>24 Differentiation --<br/>26 Sustainability --<br/>28 Coherence --<br/>30 Flexibility --<br/>32 Commitment --<br/>34 Value --<br/>Brand identity fundamentals :<br/>36 Brand strategy --<br/>38 Positioning --<br/>40 Customer experience --<br/>42 Brand architecture --<br/>44 Cross cultures --<br/>46 Staying on message --<br/>48 Names --<br/>50 Taglines --<br/>52 Brandmarks overview --<br/>54 Redesign --<br/>56 Wordmarks --<br/>58 Letterform marks --<br/>60 Pictorial marks --<br/>62 Abstract marks --<br/>64 Emblems --<br/>66 Characters --<br/>68 Look and feel --<br/>72 A process for success --<br/>74 Managing the process --<br/>76 Collaboration --<br/>78 Managing decisions --<br/>80 Insight --<br/>Phase 1 Conducting research: 82 Understanding the business --<br/>84 Market research --<br/>86 Marketing audit --<br/>88 Competitive audit --<br/>90 Stakeholder audit --<br/>92 Language audit --<br/>94 Audit readout --<br/>Phase 2 Clarifying strategy : <br/>96 Clarifying brand strategy --<br/>98 Narrowing the focus --<br/>100 The big idea --<br/>102 Brand brief + creative brief --<br/>104 Naming --<br/>Phase 3 Designing identify :<br/>106 Designing symbols --<br/>108 Logotype + signature --<br/>110 Color --<br/>112 More Color --<br/>114 Typography --<br/>116 Sound --<br/>118 Motion --<br/>120 Trial applications --<br/>122 Presentation --<br/>Phase 4 Creating touchpoints : <br/>124 Overview --<br/>126 Trademark process --<br/>128 Letterhead --<br/>130 Business card --<br/>132 Brochure --<br/>134 Packaging --<br/>136 Website -- <br/>138 Signage --<br/>140 Advertising --<br/>142 Environments --<br/>144 Vehicles --<br/>146 Uniforms --<br/>148 New media --<br/>150 Ephemera --<br/>Phase 5 Managing assets :<br/>152 Overview --<br/>154 Changing brand identity --<br/>156 Launching brand identity --<br/>158 Measuring success --<br/>160 Building brand champions --<br/>162 Internal design teams -- <br/>164 Brand books -- <br/>166 Standards content --<br/>168 Standards + guidelines --<br/>170 Online branding tools -- <br/>172 Reproduction files --<br/>174 Global metrics --<br/>Case studies : <br/>178 Amazon.com --<br/>180 ACLU --<br/>182 American Girl Place --<br/>184 Assurant --<br/>186 Atlanta 1996 Centennial Olympic Games --<br/>188 Aveda Japan --<br/>190 Aveda Uruku --<br/>192 Bahamas --<br/>194 Bank of New York --<br/>196 BP --<br/>198 Center City District --<br/>200 Cereality --<br/>202 Chambers Group --<br/>204 Chicago GSB --<br/>206 Cingular Wireless --<br/>208 Citi --<br/>210 Columbus Salame --<br/>212 Dosirak --<br/>214 Dummies --<br/>216 Eimer Stahl --<br/>218 FedEx --<br/>220 FedEx Kinko's --<br/>222 Find great people --<br/>224 The Franklin Institute --<br/>226 Kort & Godt --<br/>228 Late July -- <br/>230 Martha Stewart --<br/>232 Mini Cooper --<br/>234 Monogram Biosciences --<br/>236 Mutual of Omaha --<br/>238 The New School --<br/>240 Olympic games --<br/>242 Parkinson's Disease Foundation --<br/>244 Prebyterian Church --<br/>246 Princetoon Athletics --<br/>248 Radio Free Europe / Radio Liberty --<br/>250 Superman --<br/>252 Tate --<br/>254 Tazo --<br/>256 TiVo --<br/>258 Unilever --<br/>260 Vanguard --<br/>262 Velfina --<br/>264 The Wild Center --<br/>266 Zoom --<br/>268 Origins of brand identity --<br/>270 Bibliography --<br/>272 Index --<br/>280 About the author --<br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 64903 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Brand name products. |
| 9 (RLIN) | 47734 |
| Source of heading or term | LEMB |
| Topical term or geographic name entry element | Trademarks |
| General subdivision | Design. |
| 9 (RLIN) | 180992 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 204258 |
| Source of heading or term | Local |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Edition | Second edition |
| Classification part | HD69.B7 |
| Call number prefix | General |
| Call number suffix | W44 2006 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 04/09/2009 | amazon | 70.25 | 445157 | 1 | General HD69.B7 W44 2006 | 91000000003376 | 07/12/2017 | 30/11/2017 | 1 | 70.25 | 04/09/2009 | Libro |