How customers think (Registro nro. 215127)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01844nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | pucpr |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190809111308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030910s2003 maua bi 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002011666 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1578518265 |
| Qualifying information | alk. paper |
| International Standard Book Number | 9781578518265 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | pucpr |
| Transcribing agency | pucpr |
| Modifying agency | pucpr |
| Language of cataloging | eng |
| Description conventions | rda |
| 042 ## - | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS | |
| Holding library | CARIBET |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | Z35 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8/342 |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald, |
| 9 (RLIN) | 191691 |
| 245 10 - TITLE STATEMENT | |
| Title | How customers think |
| Remainder of title | essential insights into the mind of the market |
| Statement of responsibility, etc. | Gerald Zaltman. |
| Medium | txt |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, Massachusetts |
| Name of producer, publisher, distributor, manufacturer | Harvard Business School Press |
| Date of production, publication, distribution, manufacture, or copyright notice | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 323 p. |
| Other physical details | ill. |
| Dimensions | 25 cm. |
| Type of unit | book |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type code | txt |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type code | n |
| Media type term | unmediaded |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type code | nc |
| Carrier type term | volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 291-310) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 79972 |
| Source of heading or term | Local |
| 9 (RLIN) | 81919 |
| Topical term or geographic name entry element | Creative thinking |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 9 (RLIN) | 131165 |
| Source of heading or term | Local |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Psychology. |
| 9 (RLIN) | 79988 |
| Source of heading or term | Local |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libro |
| Classification part | HF5415.32 |
| Source of classification or shelving scheme | Library of Congress Classification |
| Call number prefix | General |
| Call number suffix | Z35 2003 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | CARIBET Biblioteca Arquitectura | CARIBET Biblioteca Arquitectura | Colección General CARIBET | 27/05/2016 | amazon | 42.50 | 445143 | General HF5415.32 Z35 2003 | 91000000002931 | 27/05/2016 | 1 | 52.50 | Libro |