Today's public relations (Registro nro. 201794)
[ vista simple ]
| 000 -CABECERA | |
|---|---|
| campo de control de longitud fija | 01494nam a2200265Ia 4500 |
| 001 - NÚMERO DE CONTROL | |
| campo de control | 280442 |
| 005 - FECHA Y HORA DE ACTUALIZACIÓN | |
| 005 | 20160527195939.0 |
| 008 - LONGITUD FIJA | |
| campo de control de longitud fija | 050510s2006 caua b 001 0 eng |
| 010 ## - NÚMERO DE CONTROL DE LA BIBLIOTECA DEL CONGRESO | |
| Número de control de LC | 2005013495 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1412926351 (pbk. : alk. paper) |
| 040 ## - FUENTE DE CATALOGACIÓN | |
| Centro catalogador/agencia de origen | DLC |
| Centro/agencia transcriptor | DLC |
| Centro modificador | DLC |
| 042 ## - CÓDIGO DE AUTENTICACIÓN | |
| Código de autenticación | pcc |
| 100 1# - AUTOR PERSONAL | |
| nombre | Heath, Robert L. |
| nombre completo | (Robert Lawrence) |
| 9 (RLIN) | 109327 |
| 245 10 - TÍTULO PROPIAMENTE DICHO | |
| título | Today's public relations |
| subtítulo | an introduction |
| Mención de responsabilidad, etc. | by Robert L. Heath, W. Timothy Coombs. |
| 260 ## - PIE DE IMPRENTA | |
| Ciudad de publicación | Thousand Oaks, Calif. |
| Editor, distribuidor | SAGE Publications |
| Fecha de publicación | c2006. |
| 300 ## - DESCRIPCIÓN FÍSICA | |
| Extensión | xix, 539 p. |
| Ilustraciones | ill. |
| Dimensiones | 25 cm. |
| 504 ## - NOTA DE BIBLIOGRAFÍA | |
| Bibliografía, etc. | Includes bibliographical references and index. |
| 505 0# - NOTA DE CONTENIDO | |
| Nota de contenido | Strategic relationship building : an ethical organization communicating effectively -- History of public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts -- Public relations theory in practice -- Ethical and legal restraints on public relations practice -- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public relations : globalism and cyberspace. |
| 590 ## - NOTA LOCAL (RLIN) | |
| Nota local | gccnov2006 |
| Nota local | gccdic2006 |
| 700 1# - COAUTOR PERSONAL | |
| Nombre de persona | Coombs, W. Timothy. |
| 9 (RLIN) | 80451 |
| 050 00 - CLASIFICACIÓN LIBRARY OF CONGRESS | |
| clasificación | HM1221 |
| Clave de autor | .H43 2006 |
| 082 00 - CLASIFICACIÓN DECIMAL DEWEY | |
| Clasificación | 659.2 |
| edición | 22 |
| 100 1# - AUTOR PERSONAL | |
| -- | Local |
| 650 #0 - MATERIA GENERAL | |
| Término de materia o nombre geográfico como elemento inicial | Public relations |
| Fuente del encabezamiento o término | Local |
| 9 (RLIN) | 154934 |
| 700 1# - COAUTOR PERSONAL | |
| -- | Local |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Non-public note | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| No | HM_1221_000000000000000__H43_2006 | 287660 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | Sage Publications | 89.30 | 403685 | HM1221 .H43 2006 | 50000003171773 | 27/05/2016 | c. 2 | r:280442 | Libro | ||||||
| No | HM_1221_000000000000000__H43_2006 | 287665 | Biblioteca de Mayagüez | Biblioteca de Mayagüez | Colección General mb | 27/05/2016 | Sage Pub. | 94.45 | 403428 | HM1221 .H43 2006 | 50000003171757 | 27/05/2016 | r:280442 | Libro |