APA

Kotler P., . (1971). Marketing decision making: a model building approach. New York: Holt, Rinehart and Winston.

Chicago

Kotler Philip, . 1971. Marketing decision making: a model building approach. New York: Holt, Rinehart and Winston.

Harvard

Kotler P., . (1971). Marketing decision making: a model building approach. New York: Holt, Rinehart and Winston.

MLA

Kotler Philip, . Marketing decision making: a model building approach. New York: Holt, Rinehart and Winston. 1971.