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Strategic marketing cases and applications

Cravens, David W.

Strategic marketing cases and applications David W. Cravens, Charles W. Lamb, Jr. - 2nd ed. - Homewood, Ill. R.D. Irwin 1986. - xxi, 803 p. ill. 25 cm. - The Irwin series in marketing .

Includes bibliographical references.

ISBN: 0256033714

LCCN: 85060246

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / .C6944 1986

Dewey Class. No.: 658.8/02

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