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Advertising

Runyon, Kenneth E.

Advertising Kenneth E. Runyon. - 2nd ed. - Columbus, Ohio C.E. Merrill Pub. Co. c1984. - xiii, 702 p. ill. (some col.) 29 cm.

Rev. ed. of: Advertising and the practice of marketing. c1979.

Includes bibliographical references and indexes.

ISBN: 0675200881

LCCN: 83061930

Subjects--Topical Terms:
Advertising
Marketing

LC Class. No.: HF5823 / .R757 1984

Dewey Class. No.: 659.1

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