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Consumer behavior

Hawkins, Del I.

Consumer behavior implications for marketing strategy Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 4th ed. - Homewood, Ill. BPI/Irwin 1989. - xviii, 796 p. ill. (some col.) 24 cm.

Includes bibliographical references and indexes.

ISBN:

LCCN: 88021410

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--Case studies.--United States
Consumer behavior--Case studies.--United States
Market surveys--United States.

LC Class. No.: HF5415.33.U6 / H38 1989

Dewey Class. No.: 658.8/324/0973

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