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Consumer behavior and the practice of marketing

Runyon, Kenneth E.

Consumer behavior and the practice of marketing Kenneth E. Runyon, David W. Stewart. - 3rd ed. - Columbus Merrill Pub. Co. c1987. - xv, 776 p. ill. (some col.) 24 cm.

Includes bibliographies and indexes.

ISBN: 0675204631

LCCN: 86062987 //r88

Subjects--Topical Terms:
Consumer behavior
Marketing research
Motivation research Marketing

LC Class. No.: HF5415.3 / .R86 1987

Dewey Class. No.: 658.8/342

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