APA

Wiseman M., . (1959). The new anatomy of advertising: applying scientific method to the solution of advertising problems. New York: Harper.

Chicago

Wiseman Mark, . 1959. The new anatomy of advertising: applying scientific method to the solution of advertising problems. New York: Harper.

Harvard

Wiseman M., . (1959). The new anatomy of advertising: applying scientific method to the solution of advertising problems. New York: Harper.

MLA

Wiseman Mark, . The new anatomy of advertising: applying scientific method to the solution of advertising problems. New York: Harper. 1959.