APA

Backman J., . (1967). Advertising and competition. New York: New York University Press.

Chicago

Backman Jules, . 1967. Advertising and competition. New York: New York University Press.

Harvard

Backman J., . (1967). Advertising and competition. New York: New York University Press.

MLA

Backman Jules, . Advertising and competition. New York: New York University Press. 1967.