APA

Lucas D. B., Britt S. H., . (1950). Advertising psychology and research: an introductory book. New York: McGraw-Hill.

Chicago

Lucas Darrell Blaine, Britt Steuart Henderson, . 1950. Advertising psychology and research: an introductory book. New York: McGraw-Hill.

Harvard

Lucas D. B., Britt S. H., . (1950). Advertising psychology and research: an introductory book. New York: McGraw-Hill.

MLA

Lucas Darrell Blaine, Britt Steuart Henderson, . Advertising psychology and research: an introductory book. New York: McGraw-Hill. 1950.